2026-06-09T00:17:33Z http://www.filemobile.net/ MediaFactory FM - Corporate Site - Filemobile weblog http://www.filemobile.com//blogpost/7277821?vid=12 2012-07-20T13:38:38Z <p><b>July 20th, 2012, Toronto.</b> From driving snow storms and minus 40-degree temperatures to blazing heat waves that see us cranking our air conditioners and clamouring for spots on the beach, Canada is one of the few countries in the world that experiences such dramatic changes in weather from one season to the next. Being a resilient lot, we tend to make the best of every weather situation. </p> <p>Now, Canadian Geographic magazine and The Weather Network have teamed up to stage the <a href="http://weathercontest.canadiangeographic.ca">Whatever the Weather Photo Contest</a>, an interactive competition that asks residents of the Great White North to photograph memorable weather scenes. Of course, those don’t necessarily have to be the aforementioned extreme situations such as heat waves or blizzards. Sometimes a pleasant sunset on a summer’s night or rain sprinkling on to a pristine northern lake is enough to produce some truly memorable images. </p> <p>To help weather photographers categorize their images, the contest has been divided into several distinct categories: stormy scenes (lightning, blizzards and raging weather), dawn to dusk (spectacular sunrises and sunsets), turn, turn, turn (seasonal change), people and weather (people braving a snowstorm, getting caught in the rain or simply basking in the sun, for example), smartphone-ography (spontaneous camera phone snapshots) and even a category for junior photographers (15 years and younger). </p> <p>“Given our country’s rich geography, it only makes sense that Canadians experience all sorts of weather – from picnic-perfect sunny days to blizzards,” said Gilles Gagnier, Vice President, Digital Media and Custom Publishing at Canadian Geographic. “What better way to share that experience than through photography? We’re already very impressed by the number of submissions the contest has received.”</p> <p>A grand prize, second place and runner-up winner will be chosen in each of the six categories. Winners will receive a wide range of photo-friendly prizes, including a chance to be published in a special themed issue of Canadian Geographic magazine. </p> <p>The contest is powered by Filemobile’s Media Factory social media suite and includes innovative features such as photo geo-tagging, Facebook Connect to allow for easy logins and sharing, as well as easily-navigated photo galleries. </p> <p>“We’re very pleased to be working with two iconic brands such as Canadian Geographic and The Weather Network to bring Canadians’ weather images to life with this fun and interactive contest,” said Filemobile President Marc Milgrom. </p> <p>Participants and visitors to the contest website can enter and vote for their favourite submissions from now until December 17, 2012 on the sites of Canadian Geographic, The Weather Network, or on Facebook. To help drive support for their favourite photos, fans and photographers are encouraged to share their top picks with family and friends via social networks such as Facebook, Twitter, Pinterest and LinkedIn. The winners will be selected by a panel of judges on January 11, 2013 at Canadian Geographic’s Ottawa headquarters. </p> 195 0 stevefm http://www.filemobile.com//blogpost/6546067?vid=12 2012-05-15T13:53:29Z <p></p> 123 0 stevefm http://www.filemobile.com//blogpost/6509035?vid=12 2012-05-09T14:45:13Z <p><b>May 9th, 2012, Toronto</b> - CBC has long been a leader in news reporting in Canada and abroad. Now, the network is opening the door to Canadians looking to tap their inner reporter and get in on the journalistic action by upgrading and improving its Your News portal.</p> <p>The innovative citizen journalism community—hosted on CBC.ca—allows Canadians from coast-to-coast to upload photos or videos of everything from breaking news events (think big snowstorms or elections) to cute clips of their kids at play. The content acquisition drive is part of CBC’s ongoing initiative to improve news coverage and engage its audience in innovative new ways. </p> <p>Powered by Filemobile’s Media Factory social media marketing platform, the <a href="http://yournews.cbc.ca/home">Your News Community</a> allows members to upload photos or video at <a href="http://yournews.cbc.ca/home">yournews.cbc.ca/upload</a>, then comment, rate, favourite and respond to other media in the Your News Community. For added convenience, members can log on to the site through Facebook and easily share content with their friends. </p> <p>As part of the site’s improved functionality, CBC is now giving story assignments to Your News community members, while adding mapping functionality so viewers can geo-track news items. This means that rather than passively waiting for its community to upload news content, the network can proactively assign stories to enhance its cross-platform coverage of breaking news events.</p> <p>“We’re seeing growing interest among media organizations who want to build strong communities of content producers,” said Filemobile chief creative officer Steve Hulford. “CBC News is on the cutting edge of this trend in the way they’ve not only opened their minds to accepting and publishing user content across platforms, but also integrated social media tools such as Facebook Connect to make interacting even easier for their community members.”</p> <p>Indeed, Your News Community Members are not only able to post content and share it with millions of other Canadians, they might also glean added exposure—perhaps on The National or CBC News Network. Media Factory’s network integration capabilities allow CBC to easily air member photos or videos, taking news coverage to the next level. </p> <p>“Citizen journalism platforms such as Your News greatly enhance news organizations’ ability to cover everything from major events to light lifestyle pieces,” Hulford added. “User-generated content also helps those organizations stretch their already-limited budgets, meaning that more news gets covered at lower cost. That’s great news for everyone from networks to their audiences.”</p> <p>Check out CBC's Your News at: <a href="http://yournews.cbc.ca/home">http://yournews.cbc.ca/home</a></p> 296 0 stevefm http://www.filemobile.com//blogpost/4578185?vid=12 2011-07-15T16:31:25Z <p></p> 103 0 http://www.filemobile.com//blogpost/4058333?vid=12 2011-03-03T13:13:49Z <p></p> 3180 0 stevefm http://www.filemobile.com//blogpost/3171309?vid=12 2010-08-30T13:55:59Z <p></p> 86 0 stevefm http://www.filemobile.com//blogpost/3171299?vid=12 2010-08-30T13:54:35Z <p></p> 89 0 stevefm http://www.filemobile.com//blogpost/2449617?vid=12 2010-05-03T00:18:53Z <p></p> 153 0 stevefm http://www.filemobile.com//blogpost/2228613?vid=12 2010-03-31T12:53:21Z <p>Value is an expression of the worth of something. There are many different ways people assess a value. For example, Neoral is a drug used for patients that have recently received an organ transplant. If you were a patient that just underwent a transplant the value placed on this product would be quite significant. However, if you are fortunate enough to still have all your original parts, it could be argued that that the value of this product, to that individual, is somewhat negligible.</p> <p>Not surprisingly the “value” discussion surrounding social media is currently a very hot topic. Social media marketers and traditional marketers are both obsessed with finding ways to drive interest and traffic using this new medium. However, where many marketers are falling short is in articulating how these efforts are creating value to the organization. As a result, many initial attempts in social media are being met with a feeling of being prescribed Neoral in the absence of a new organ! </p> <p>Although social media may be a new marketing channel, it does not follow that traditional business methods of analyzing and measuring value creation have changed. To the contrary, in order to be successful and win repeat business it is becoming increasing critical that empirical measurements of value be demonstrated to your clients. </p> <p>There is no shortage of discussion around social media and value measurements. Interestingly, they almost always focus on revenues. In actuality, revenues only represent one element of how value is measured; equally important are the costs and the discount rate. Let me explain this further. From a financial standpoint the value of a business comes down to the net present value of future cash flows, discounted at a rate of return which reflects the risk of the business. Cash flows for this purpose basically mean profits. </p> <p>For this blog post, let’s focus on the expense side (costs). I will follow up with a post on how social media can lower your discount rate to produce more value. The bottom line in social media marketing is if done properly, the cost of investing in this form of marketing is significantly lower than traditional forms of media with greater results.</p> <p>Let me substantiate this with an example. Recently, we ran a campaign for an international consumer brand. The campaign had a traditional media spend and a social media spend all driving traffic to a website for a contest. The cost of the traditional media spend was ≈ 150 K. The cost of the social media spend was included in the overall contest site which was ≈ 30 K. When the final results were tallied the social media initiative drove 25% of the traffic/registrations, and the traditional media budget 20%. Not only were the costs dramatically lower, the results were also considerably better, thereby enhancing the business value creation for this client.</p> <p>The internet and social media in particular have the ability to drastically enhance operating margins in an organization. Savvy marketers that are aware of the proper software tools can develop purposeful campaigns at a fraction of the cost. Thus, driving greatly improved operating margins for their business. I think it is important to always remember that at the end of the day the marketer’s job is all about augmenting their companies’ cash flow. It is our job to help them understand by how much!</p> 4751 0 http://www.filemobile.com//blogpost/2228611?vid=12 2010-03-31T12:53:19Z <p>Value is an expression of the worth of something. There are many different ways people assess a value. For example, Neoral is a drug used for patients that have recently received an organ transplant. If you were a patient that just underwent a transplant the value placed on this product would be quite significant. However, if you are fortunate enough to still have all your original parts, it could be argued that that the value of this product, to that individual, is somewhat negligible.</p> <p>Not surprisingly the “value” discussion surrounding social media is currently a very hot topic. Social media marketers and traditional marketers are both obsessed with finding ways to drive interest and traffic using this new medium. However, where many marketers are falling short is in articulating how these efforts are creating value to the organization. As a result, many initial attempts in social media are being met with a feeling of being prescribed Neoral in the absence of a new organ! </p> <p>Although social media may be a new marketing channel, it does not follow that traditional business methods of analyzing and measuring value creation have changed. To the contrary, in order to be successful and win repeat business it is becoming increasing critical that empirical measurements of value be demonstrated to your clients. </p> <p>There is no shortage of discussion around social media and value measurements. Interestingly, they almost always focus on revenues. In actuality, revenues only represent one element of how value is measured; equally important are the costs and the discount rate. Let me explain this further. From a financial standpoint the value of a business comes down to the net present value of future cash flows, discounted at a rate of return which reflects the risk of the business. Cash flows for this purpose basically mean profits. </p> <p>For this blog post, let’s focus on the expense side (costs). I will follow up with a post on how social media can lower your discount rate to produce more value. The bottom line in social media marketing is if done properly, the cost of investing in this form of marketing is significantly lower than traditional forms of media with greater results.</p> <p>Let me substantiate this with an example. Recently, we ran a campaign for an international consumer brand. The campaign had a traditional media spend and a social media spend all driving traffic to a website for a contest. The cost of the traditional media spend was ≈ 150 K. The cost of the social media spend was included in the overall contest site which was ≈ 30 K. When the final results were tallied the social media initiative drove 25% of the traffic/registrations, and the traditional media budget 20%. Not only were the costs dramatically lower, the results were also considerably better, thereby enhancing the business value creation for this client.</p> <p>The internet and social media in particular have the ability to drastically enhance operating margins in an organization. Savvy marketers that are aware of the proper software tools can develop purposeful campaigns at a fraction of the cost. Thus, driving greatly improved operating margins for their business. I think it is important to always remember that at the end of the day the marketer’s job is all about augmenting their companies’ cash flow. It is our job to help them understand by how much!</p> 4664 0 http://www.filemobile.com//blogpost/2228609?vid=12 2010-03-31T12:52:41Z <p><img src="http://rstorage.filemobile.com/storage/2228653/13></p> <p>Value is an expression of the worth of something. There are many different ways people assess a value. For example, Neoral is a drug used for patients that have recently received an organ transplant. If you were a patient that just underwent a transplant the value placed on this product would be quite significant. However, if you are fortunate enough to still have all your original parts, it could be argued that the value of this product, to that individual, is somewhat negligible.</p> <p>Not surprisingly the “value” discussion surrounding social media is currently a very hot topic. Social media marketers and traditional marketers are both obsessed with finding ways to drive interest and traffic using this new medium. However, where many marketers are falling short is in articulating how these efforts are creating value to the organization. As a result, many initial attempts in social media are being met with a feeling of being prescribed Neoral in the absence of a new organ! </p> <p>Although social media may be a new marketing channel, it does not follow that traditional business methods of analyzing and measuring value creation have changed. To the contrary, in order to be successful and win repeat business it is becoming increasingly critical that empirical measurements of value be demonstrated to your clients. </p> <p>There is no shortage of discussion around social media and value measurements. Interestingly, they almost always focus on revenues. In actuality, revenues only represent one element of how value is measured; equally important are the costs and the discount rate. Let me explain this further. From a financial standpoint the value of a business comes down to the net present value of future cash flows, discounted at a rate of return which reflects the risk of the business. Cash flows for this purpose basically mean profits. </p> <p>For this blog post, let’s focus on the expense side (costs). I will follow up with a post on how social media can lower your discount rate to produce more value. The bottom line in social media marketing is if done properly, the cost of investing in this form of marketing is significantly lower than traditional forms of media with greater results.</p> <p>Let me substantiate this with an example. Recently, we ran a campaign for an international consumer brand. The campaign had a traditional media spend and a social media spend all driving traffic to a website for a contest. The cost of the traditional media spend was ≈ 150 K. The cost of the social media spend was included in the overall contest site which was ≈ 30 K. When the final results were tallied the social media initiative drove 25% of the traffic/registrations, and the traditional media budget 20%. Not only were the costs dramatically lower, the results were also considerably better, thereby enhancing the business value creation for this client.</p> <p>The internet and social media in particular have the ability to drastically enhance operating margins in an organization. Savvy marketers that are aware of the proper software tools can develop purposeful campaigns at a fraction of the cost. Thus, driving greatly improved operating margins for their business. I think it is important to always remember that at the end of the day the marketer’s job is all about augmenting their companies’ cash flow. It is our job to help them understand by how much!</p> 4563 0 http://www.filemobile.com//blogpost/2071636?vid=12 2010-02-25T12:26:23Z <div style="float: left; margin:5px 10px 0px 0px; "> <img src="http://storage.filemobile.com/storage/2065542/15" width="560" /> </div> <br/> <p>Toronto, ON | February 17th, 2010</p>



<p>KiSS 92.5 Toronto's #1 Hit Music Station recently launched a contest called "Show us UR KiSS": http://www.showusurkiss.com/ .</p>

<p>This contest, presented by Pizza Pizza, encourages users to put together an online entry that shows the KiSS Radio team what their audience think best represents KiSS 92.5. They are giving the audience 12 high res images of the radio crew, music personalities and the KiSS 92.5 logo to work with. They are also encouraging users to upload photos and videos or from a webcam, and to get creative using Photoshop® or other tools to express their creativity.</p>


<p>The audience is competing for a prize of $5,000 for the winner and nine secondary prizes. The contest closes on March 7th, 2010 followed by a Voting Period. The grand prize winner will be revealed on March 22nd, 2010 with DJ's Roz and Mocha making the announcement. </p>



<p>The facebook connected web application was launched by the Rogers Digital Media - Radio team using Filemobile's <a href="http://www.filemobile.com/products/contest">UGC Contest</a> application,.</p>



<p>Go ahead and create a KiSS 92.5 logo, show them your love by shooting a video, make a new KiSS billboard, tattoo yourself with their logo, whatever – it’s up to you!!</p>
 5094 0 mmilgrom http://www.filemobile.com//blogpost/1940146?vid=12 2010-01-25T17:32:30Z Canadian Living has recently launched their second Most Lovable Pet Contest. This contest encourages users to upload photos and videos in hopes that their favourite pets will win the title of Most Lovable Pet. 4410 0 http://www.filemobile.com//blogpost/1666420?vid=12 2009-12-06T02:53:55Z <p>Pelmorex Media's Weather Network (TWN) recently launched an updated version of their WeatherEye desktop client. This new version now offers users 1,000's of user generated content associated with over 5,000 Canadian cities. Filemobile's Media Factory API's allow TWN to gather citizen journalism from 1,000's of Canadians across the country. The photos and videos once submitted are geotagged, moderated, then published directly the website, desktop application, and to Television. </p> <p>The popular WeatherEye application is a free download and offers users:</p> <ul> <li>Current temperature and warning alerts in your system tray</li> <li>Live, current forecasts on your desktop</li> <li>Weather tracking for up to 10 different cities at the same time</li> <li>Weather alerts and severe weather warnings</li> <li>Quick access to the web for more information: radar, roads, weather video and photos</li> </ul> <p><a href="http://www.theweathernetwork.com/desktop/weathereye/?ref=pbox_home_v3launch">Download it today from The Weather Network website.</a> </p> 5282 0 stevefm http://www.filemobile.com//blogpost/1590930?vid=12 2009-11-04T22:42:13Z <img src="http://storage.filemobile.com/storage/1590904/15" style="float: left; margin: 5 0 0 0; width="390"; /> <p>There are two significant forces at play pushing firms towards creating their own online communities: the ‘flight to free’ and a failure of costly agencies to deliver a significant and consistent return on investment. </p> <p>At Filemobile, we believe that brands, content producers, media companies and enterprise-level firms can benefit significantly from building and managing their own interactive online experiences, which they can brand and then post moderated user-generated or in-house content. </p> <p>But why should companies host their own online community when they can simply create an account on an existing social networking site to display content or speak to their target audience? Simple, these other websites don’t supply the critical levers to control and manage the online experience and interaction with their customer base. </p> <p>Pages on websites such as Facebook, YouTube and MySpace can’t be pre-moderated, creative can’t be fully or properly branded, and they own all terms of use and user data. This leaves critical brand control in third party hands. </p> <p>Filemobile’s creative products and services empower organizations of all sizes and in all sectors to create interactive online community platforms they brand and control themselves.</p> <p>But we also encourage firms to establish a presence on popular social networking sites. Platforms such as Facebook and Twitter have massive audiences which can help a company grow their brand reach exponentially, offering near-limitless marketing opportunities. </p> <p>We encourage customers to use those websites to leverage audience interaction and drive traffic to their online community to improve time-on-site and page views, improve brand recognition and interaction, and monetize content by creating the most compelling online experience possible. </p> <p>Once fans, followers, and viewers have paid a visit to a firm’s online community, they can engage visitors in a moderated conversation and can capture their valuable demographic, sociographic and psychographic data to employ in other marketing endeavours. Each new visitor to a community is a potential new customer or content consumer. </p> <p>There simply is no other more cost-effective or efficient media platform to reach members of a target audience than through a branded online community. </p> Facebook connect brings a much broader audience into the online experience, while still offering brand control. Other large brands, content producers, media companies and enterprise-level firms are beginning to understand that hiring expensive digital agencies to build online platforms on a project-by-project basis is far too costly to provide a sustainable marketing solution to their client interaction and brand-building needs. As so many of our clients have learned, Filemobile’s reliable, proven software-as-a-service products are a far more efficient way to build their brands and communicate with their target audience. Check out another article on owning your community and the results with a Facebook Connected Community 5331 0 stevefm http://www.filemobile.com//blogpost/1259068?vid=12 2009-06-30T06:50:49Z medcom 67 0 http://www.filemobile.com//blogpost/1231324?vid=12 2009-06-22T18:02:02Z Chris Becker | + 416 365 1762 filemobile.com | chris@filemobile.com 66 0 public http://www.filemobile.com//blogpost/1230987?vid=12 2009-06-22T15:08:23Z Chris Becker | + 416 365 1762 filemobile.com | chris@filemobile.com 71 0 public http://www.filemobile.com//blogpost/1230324?vid=12 2009-06-22T08:58:29Z Chris Becker | + 416 365 1762 filemobile.com | chris@filemobile.com 63 0 public http://www.filemobile.com//blogpost/1223325?vid=12 2009-06-18T11:46:01Z pwc 119 0