As the media landscape continues to evolve, brand management requires a deeper understanding and connection to consumers than ever before. Consumers now program their own media experience, from choosing to time shift and remove commercials from television programs, to on demand web-based content, to ‘push-based' mobile media that is context and location aware.
Traditional 'one-way' approaches to communications are losing their effectiveness, fast. Interaction is expected. Messages must now entertain, provide immediate value, save time or money, or risk being 'tuned out' by your audience.
Filemobile provides the tools and services to power a wide range of engaging user experiences that can be fully branded to support the achievement of marketing objectives.