Posted by Steve Hulford on 08.02.13
February 8th, 2013 - Toronto. So, what would you do with 1,000 wristbands? That’s the question Toronto-based daily deal website WagJag is asking Canadians in its quirky new WagJag Wristband Challenge Contest.
The premise is simple: WagJag is inviting participants to submit a video or photo and a short 50-word caption explaining what they would do with 1,000 wristbands. That means using 1,000 hair elastics rubber bands or anything else remotely resembling a wristband, in a creative way.
A total of seven finalists will be selected from the entries and three winners will be chosen by a panel of WagJag judges. An additional three People’s Choice finalists will be chosen by the public, while a sponsor finalist will be chosen in a random draw from participants who cast votes during the voting period, which closes at 11:59pm on February 10, 2013.
What determines a winner? Top prize in the Judges’ Selection category goes to the most scalable, creative and original entry, while the People’s Choice winner will be determined by overall vote count.
The Judges’ Selection first-place winner will enjoy a seven-night all-inclusive package for two adults and two children to the Grand Palladium Bavaro Resort and Spa in Punta Cana, Dominican Republic. Second and third-place runners-up will also be rewarded for their submissions with promotional codes for Jaunt.ca and WagJag.com. The winner of the People’s Choice grand prize will walk away with a $500 Jaunt.ca promotional code, as well as $250 promotional code for WagJag.com, while the Random Voter winner can also look forward to Jaunt and WagJag spending sprees. Prize winners will be announced throughout March and April, 2013.
The WagJag Wristband Challenge Contest is powered by the UGC Contest Application of Filemobile’s Media Factory social media platform, and boasts key features including advanced video galleries, geo-tracking functionality and Facebook log-in.
“WagJag is a fast-growing brand with some cutting-edge marketing ideas, and we’re excited about being part of this fun and innovative contest,” said Filemobile chief financial officer Ron Watson. “It’s not every day that people are asked to come up with new ways to use 1,000 wristbands.”
For more information, visit http://wristbandchallenge.wagjag.com