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Filemobile tapped to help Torontonians showcase how they live green

Posted by Steve Hulford on 08.02.13

February 8th, 2013 - Toronto . Torontonians have long been proud of their devotion to the environment and all things green. Now they have the chance to prove it and win a hefty prize in the process.

The City of Toronto’s new Live Green Toronto Awards are designed to showcase the very greenest of the city’s private and corporate citizens. Contestants entering the competition in one of five categories—youth, individuals, groups, small businesses and corporations—are asked to simply complete the entry form and answer the question “What makes you one of Toronto’s greenest” in 500 words or less, then shoot and upload a 90-second video to explaining why their embrace of the green lifestyle and related initiatives is so unique. After that the real work begins as contestants are asked to build buzz about their entry via social media channels such as Facebook and Twitter.

Judges will select three finalists in each award category and assess entries based on their explanation of the individual, group or organization’s environmental impact, innovation and creativity—then factor in the results of the first round of popular voting to select a winner in their respective categories.

Winners—who will receive $2,500 in cash, the Live Green Toronto Award and a chance to tell their story on CP24—will be formally announced on the news network on April 22, 2013.

Live Green Toronto, a sustainability initiative launched by the City of Toronto, promotes and supports the greening of Toronto through programs, grants and useful information to help business and residents make an impact on their local environment—from helping to reduce emissions, to protecting Canada’s climate as a whole.

The City of Toronto turned to Filemobile’s social media platform to host and support the initiative, specifically leveraging the software suite’s UGC Contest Application to accept, curate and publish contestants’ rich media content in a timely and flexible manner.

“From green roofs to green spaces, Toronto has deep roots in promoting green living,” said Steve Hulford from Filemobile. “We’re pleased that Media Factory could provide the Live Green Awards with the necessary UGC and social media management tools needed to make this initiative a success.”

For more information on the Live Green Toronto Awards, visit

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