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Canadian Geographic uses Media Factory to build a robust new Photo Club

Posted by Steve Hulford on 13.11.12

The Homepage of Canadian Geographic's Photo Club

November 12th, 2012 - Toronto. Few publications capture the grace, beauty and uniqueness of Canada, its people, culture and landscapes quite like Canadian Geographic.

The iconic magazine and its online portal have been publishing the very best photos and features on all things Canadian for decades. So, when Canadian Geographic decided to revamp its popular Photo Club, it made sense to tap a flexible platform with cutting-edge features to manage user-generated photo initiatives in one online hub.

Enter the new Canadian Geographic Photo Club powered by Filemobile’s interactive social marketing platform: Media Factory. It’s an online community for photo enthusiasts and Canada’s one-stop-shop for the best weather, wildlife, outdoor and people-focused photographs this country has to offer.

The website also offers easy access to the organization’s ongoing online photo contests, including the current Whatever the Weather Photo Contest and the intriguing Spirit of Canadian Football competition, not to mention the Photo of the Week Contest, Field Reports from Canadian Geographic’s top photographers and photography-related how-to articles and tips. That’s in addition to a repository of more than 150,000 incredible photos.

“It was important for Canadian Geographic to have a new, state-of-the-art community site for members to share photos, tips and other information quickly and easily,” says Gilles Gagnier, Vice President, Digital Media and Custom Publishing at Canadian Geographic. “I think the significantly enhanced Photo Club will only continue to grow that community and help bring Canada’s natural wonders to the attention of photo enthusiasts and globetrotters the world over.”

Community members are invited to take on important responsibilities when it comes time to snap sensational shots from across the country. How? The Photo Club’s Shoot This! feature allows Canadian Geographic editors to post specific photo assignments. To date, community members have been asked to photograph everything from Canada’s most impressive architecture to its most notable graffiti.

“Assigning specific tasks to community members is a huge trend in online communities at the moment, and it’s only poised to gain strength in the future to build relevance and engagement,” said Filemobile president Marc Milgrom. “That’s why it’s crucial that any community-focused portal has this cutting-edge functionality, as well as the ability to scale as its membership base grows.”

Of course, it’s not just the editors of Canadian Geographic getting in on the assigning act. Community members can also suggest ideas for Shoot This! based on their photography work or interest in a unique category of photos.

For more information on the Canadian Geographic Photo Club, visit

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