September 6th 2012, Toronto. From Stanley Cup finals to Olympic podium finishes, few things unite Canadians quite like sports.

Canada’s national broadcaster CBC should know. The network has been bringing major sporting events into the nation’s living rooms for decades. Now the CBC is hoping Canadians will leave their homes and take their sporting passion to parks, gyms and community centres across the country as it readies for the third annual Sports Day in Canada on September 29, 2012.

This year’s edition of the wildly popular event is focused not only mobilizing, but also supporting, local organizers’ efforts to host Sports Day in Canada activities. Organizations, communities and schools are being encouraged to register their events at the Sports Day in Canada website to build buzz and encourage as many of their friends, family and colleagues to participate as possible.

The purpose of the one-day event—and community engagement week that precedes it—is to encourage fitness, activity and healthy lifestyles among Canadians from coast to coast.

The event website, http://sportsday.cbc.ca, is powered by Filemobile’s Media Factory event community application. It offers a one-stop shop for Sports Day viewers and participants including videos and photos of sporting events from 2012 and years past, not to mention social media interactivity to boost Sports Day awareness such as handy Facebook log-in capabilities and geo-tracking to stay up to date on activities in communities across Canada.

For organizers, the Sports Day website provides a host of promotional tools ranging from public relations tips and tactics, to customizable e-blasts and an event listing to maximize participation in their event.

“Sport and physical fitness are an integral part of Canadians’ lives and we’re proud to once again be working with CBC and providing our Media Factory platform to help power Sports Day in Canada,” said Filemobile chief creative officer Steve Hulford.

For more information and to register a Sports Day in Canada event, visit http://sportsday.cbc.ca

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