Ministry Anytime leverages Media Factory to connect Christians

February 8, 2012 - Atlanta - Who says you can’t leverage technology to bring people closer to their faith?

Not Ministry Anytime. The Georgia-based organization—one of the world’s first 24-hour ministry social media portals dedicated to connecting Christians online—is leveraging Filemobile’s Media Factory platform, Worship Media Community and personal Broadband Video Player along with the FORscene collaborative, online edit suite to allow users to upload, edit and broadcast their faith-focused ministry and user-generated content.

The portal features more than 100 individual or topic-based ministry channels.

What’s truly exciting about this use of technology is how it will shape congregant communications in the years to come.

This approach could both enhance and transform the way people of faith interact with each other, as well as their traditional interaction with their preferred religious organizations. Filemobile is very excited by the sheer number of faith-based organizations that can leverage social media tools such as the Filemobile Worship Media Community to reach an ever-growing number of followers and grow their communities.

Social media and user-generated content not only allows religious groups to reach the masses, but specifically target key demographics such as older or younger potential or existing congregants. That’s particularly important in an era when many religious organizations are seeing membership numbers dwindle and are having an increasingly difficult time encouraging youth to keep the faith, while many aging congregants are experiencing greater mobility challenges and finding it more difficult to attend worship services.

But one of the most interesting aspects of Ministry Anytime’s initiative is its mobile focus. By utilizing Media Factory, the organization’s community members can share content from anywhere in the world. And when most youth spend the bulk of their time communicating on mobile devices, a web-based tool to support and promote worship among the next generation becomes indispensable.

As smart mobile devices become more ubiquitous in the years to come, rest assured that even more religious organizations will turn to rich media, user-generated content on mobile-friendly platforms to connect their communities in new and more technologically-advanced ways.

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