
The Summer Traditions Celebration contest as it looks on Schneiders.ca
May 30th, 2011, Toronto - CBC and Maple Leaf Foods have teamed up to offer a contest called the Schneider's Summer Tradition Celebration. The contest is available on CBC, Facebook and Schneiders.ca. Contest entrants are asked "What makes every summer one to remember?, Submit your photos, videos or stories of your most creative summer traditions". Schneider's is giving away $25,000 to the "funnest" entry, and is also giving away $1,000 to the entry with the most votes each week.
The contest is powered by Filemobile's contest platform and is actually two separate applications. One application contest entrants access on CBC.ca and another iframe enabled application that is accessible on both Facebook (via a fan page gate) and Schneiders.ca. The contest is available in both french and english.
Facebook Application
Audience members can access the contest from inside Facebook. In order to gain access to the Facebook application the user must click "like" on the Fan Gate inside the Schneider Fan Page. All social activities (voting, commenting, uploading) are broadcast to the friend feed.
CBC Application
The Summer Traditions Celebration is heavily promoted via CBC's internet and broadcast channels. Website audiences can access the contest via CBC at http://www.cbc.ca/traditions. The application is also available in french at http://frtraditions.cbc.ca.
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