
May 30th, 2011, Toronto - Filemobile attended the Brightcove PLAY conference in Boston from May 23rd to 25th. Speaking at the conference for Filemobile was Chief Creative Officer Steve Hulford. Steve spoke on a panel called: Blended Distribution Strategies: User Generated Content. The discussion was about how you can grow your audience with user generated content activities like: voting, rating, commenting, uploading etc... Filemobile focuses on providing earned media for its clients by adding Facebook Connect to social activities in their applications. For those that were not able to make the conference here is that presentation:
Filemobile also ran a contest that allowed conference attendees to upload photos and videos from their favorite moment at PLAY. The contest had over 50 entries and a 170 people who took part in the contest. Filemobile was showcasing the Brightcove / Filemobile integration in the contest. The integration allows you to use your Brightcove account and your Brightcove video player in a Filemobile contest. Check it out at play.filemobile.com
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