TORONTO, Aug. 30 - (Re-publish from CNW press release from August 19th. 2010) Fisher-Price is celebrating laughter, ingenuity and a fresh new look with a series of programs that encourage Canadian babies to play, laugh and grow.  Over the next few months, Fisher-Price will launch its 'Best Little Laugh' contest as well as its new look and feel.  Also, Ontarians are invited to check out the newest Fisher-Price toys at the Playtime Tour 2010, visiting key locations across the province.

The best way to a mother's heart is through her child's laughter, says a recent survey conducted by Angus Reid.  In fact, when moms were asked "what is the best sound that their child makes throughout the day," 71 per cent said laughter.  Therefore, Fisher-Price is evoking children's laughter over the next few months through the 'Best Little Laugh' contest. The contest invites parents and legal guardians across Canada to upload a sound clip or video of their child's laughter to bestlittlelaugh.ca.  From there, parents and legal guardians can send the link to friends and family through Facebook and Twitter to encourage votes for their child's laughter. The grand prize winner will take home the ultimate Fisher-Price toy closet, which includes $2,500 worth of Fisher-Price toys, a year's worth of Fisher-Price diapers and a Kodak Playsport Digital Video Camera. Additionally, there are 50 secondary prizes.

"For over 80 years, Fisher-Price has been all about bringing joy to young children and parents through the power of play. A child's laughter is an indication of health, proper development and happiness - all things that play enhances," said Donna Polimac, mother of two young children and Senior Manager - Marketing for Fisher-Price. "We encourage all Canadians to enter the 'Best Little Laugh' contest and invite Ontarians to join us for the Fisher-Price Playtime Tour 2010 to test out the newest and hottest line-up of Fisher-Price toys."

To deliver the Fisher-Price 'Best Little Laugh' Markham based agency Brandfire chose Filemobile's user generated content contest to provide the platform for this program.

Share this Post