Toronto, Ontario – The union UFCW Canada (www.ufcw.ca) organized a groundbreaking effort at Toronto's G20 summit in June. With the help of Toronto based Digital Agency Global Mind 360 (www.globalmind360.com), a website was created to communicate the UFCW Canada's involvement in the G20 and also to provide a voice for the people and their many activities. The website consisted of video news dispatches about the union's and communities’ daily efforts and initiatives as well as a contest.
As part of the GEE20.ca launch Jack Layton (NDP) amongst other leaders participated in UFCW Canada's interviews, providing their insight into the G20 summit. One of the most interesting results was the live webcasting of two forums, entitled Globalization Greed: the Walmart Case and No Rights, No Rules forum about temporary migrant workers. This project has been a major breakthrough in the way Canadian unions reach out to the people.
The GEE20.ca (www.gee20.ca) website was powered in part by Filemobile's video player widgets and its UGC Contest application. Global Mind 360 pulled it all together and provided a strong user experience for the public, UFCW members and staff who produced the content.
Check it out at www.gee20.ca.