Noise Digital launches innovative Tic Tac campaign

Toronto, May 31st - 2010 - Noise Digital has launched the Tic Tac Small Fun Revolution for Ferrero Canada, a new digital brand campaign aimed at engaging 18-to-29-year-olds through sharing videos and creating and uploading creations that feature Tic Tacs or Tic Tac boxes.

The program involves the site www.tictacsmallfun.ca, a branded YouTube channel, a Facebook fan page, Twitter, display advertising, and two iPhone applications. Noise Digital has conducted a cross-country search to find artists to become Tic Tac Ambassadors, resulting in a video of a musician performing with Tic Tacs and their cases and a stop-motion film of two Tic Tac cases playing tennis.

Filemobile's API's are used extensively for the program which allows people to upload video, transcoding, thumbnail generation, and to retrieve search queries like: Most popular, most liked, highest rated etc....

Experts from the Financial Post...read more

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