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Why you need to build a UGC Content Brand

Posted by Meaghan Bent on 30.01.14

Now that your UGC campaign is over, what’s next? Well, the internet never sleeps. So, even after your campaign is over, your consumers are still going to be talking about you. That’s why it’s key to not simply spend all your resources on a single campaign, but to the continue to generate organic UGC from your community. In our final chapter, you’ll learn how. More specifically, you’ll learn about:

  • Google’s focus on UGC in the post-hummingbird era
  • Tips to maintaining a long-term UGC strategy
  • Case studies of brands that have especially successful ongoing UGC communities

Download the ebook by filling out the form to the top right. You will get an email with a link to download the file.

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