Posted by Meaghan Bent on 30.01.14
When it comes to UGC campaigns, customers aren’t your only users. Employee-generated content is equal as powerful. In the rise of social media, consumers prefer to hear a brand’s story from everyone behind the brand. That’s why, in this chapter, you’ll learn more about to get your employees actively participating and generating content. More specifically, you’ll learn about:
- Internal chat rooms
- Sharing cultural stories
- Real-time reporting
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