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Legal Eagle - Why Legal Matters

Posted by Meaghan Bent on 30.01.14

So, running a successful UGC initiative is as simple as developing and executing a great idea, right? Wrong. Virtually any UGC campaign carries with legal implications that could land your organization in hot water if ignored. In this chapter, you’ll learn more about how to run not just a successful, but a legal-free UGC campaign. More specifically, you’ll learn about:

  • Ownership rights when it comes user-generated content
  • Setting rules and guidelines
  • Understanding local legislation

Download the ebook by filling out the form to the top right. You will get an email with a link to download the file.

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