Posted by Meaghan Bent on 30.01.14
Once you’ve your concept nailed down and you know what you want to do, then comes the need to promote your program. That’s why it’s essential to develop a sound marketing plan to complement any UGC initiative. In this chapter, you’ll learn about effective marketing tactics. For instance, you’ll learn about:
- Email marketing
- Media buying
- The possibility of hiring a PR firm and/or community manager
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