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How to Leverage Mobile Technology

Posted by Meaghan Bent on 30.01.14

It’s no secret that mobile devices such as smartphones and tablets have found their way into the hands of most people in developed countries. Nowadays, anyone from anywhere at anytime can develop and instantly upload their own content. This opens up a world (pun intended) of opportunities for marketers hoping to launch game-changing UGC campaigns. In the chapter, you’ll learn how to take your campaign mobile and, essentially, global. More specifically, you’ll learn more about:

  • Reasons why should take your campaign mobile
  • Push notifications, GPS and other mobile tools that have UGC benefits
  • Case studies of brands and media outlets that have successfully taken their UGC campaigns mobile

Download the ebook by filling out the form to the top right. You will get an email with a link to download the file.

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