Posted by Meaghan Bent on 30.01.14
The initial concept of your user-generated content program can either make or break the program. To be effective, your program must appeal to your end users, while simultaneously reflecting your brand’s corporate goals. In this chapter. you’ll learn how to create an initial concept for what will be a winning UGC program. More specifically, you’ll learn:
- The process involved with developing such a concept
- The kinds of programs that appeal to consumers overall
- Specific case studies of effective UGC programs
Download the ebook by filling out the form to the top right. You will get an email with a link to download the file.