Campbell's® Chunky ® are looking for the Most Valuable Coach

September 15th, 2009 - Campbell's Chunky has launched an online community contest that is a call out to Canadians to nominate the Most Valuable Coach. The Chunky MVC will win $25,000 in prizing for their athletes and community.

Filemobile is using an enhanced version of our Content Community application to deliver this experience. The MVC application enables fans to nominate a coach, become a fan of a coach, and to leave a testimonial about the coach. Coaches from all over Canada are nominated and can be found via a map on the homepage that showcases over 200 coaches at time of posting.

An important feature built into the Content Community is the use of Facebook Connect. This is a service that enables Facebook users to login to Chunky MVC using their Facebook account and to share information (Their Coach Nomination and Testimonials) with their Facebook friends. This viral sharing of information drives people out of Facebook and into the Chunky MVC to check out what their friends are doing. This provides the Chunky a powerful marketing tool for the campaign.

The contest runs from September 14th, 2009 to January 6th, 2010, check it out at Chunky MVC, and be sure to nominate your favorite coach.

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