CP24 Sets Record with UGC Storm Coverage

Toronto, ON | August 24, 2009

On Thursday August 20, 2009, Ontario was hit with an unexpected storm. To keep up with what was going on, millions of viewers tuned into to channels like The Weather Network and CP24 (1.2 million viewers tuned in). The storm hit so unexpectedly that people were out carrying on with their normal day as funnel clouds closed in on them. This allowed for some seriously amazing user generated content.

With record breaking numbers of UGC being uploaded to the respective websites it was an opportunity for users to step in and replace the reporters. The excessive number of entries resulted in web content being aired on television to help cover the storm. CP24 noted their dependency on the UGC from their website which is powered by Filemobile's Media Factory "CP24 captured the storm’s progression, from emerging tornadoes and post-storm destruction, at one point relying almost 100 per cent on viewer footage harnessed by Filemobile technology. "

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