Transcontinental recently posted an article highlighting their latest contest and the results. Transcontinental's 'Canadian Living' produced this successful 'Pet Contest', which leveraged Media Factory's UGC Contest tools and features.
To see the full analysis of the results click here. Here are a few of the highlights:
“People are passionate about their pets, and as a result, a contest of this kind had unlimited potential for engaging users and generating quality user-generated content,” says Catherine Gray, Canadian Living Web Product Director. “This is good news for pet/lifestyle/home advertisers looking for innovative new ways to market their brands."
Based on 2008 participation and predictions based on similar contests on the Transcontinental Media network, projected traffic was 800,000 page views. Actual results busted expectations:
“The Most Loveable Pet contest is yet another example of Transcontinental Media’s ability to create unique marketing solutions for our advertisers, and how our network can be leveraged to support your business goals,” concludes Ken McMillan, National Sales Director, Digital Media.
Check out Transcontinental's Pet Contest.