Filemobile Blog

CBC gets Hyperlocal with the help of Filemobile’s Social Marketing Suite

Posted by Steve Hulford on 11.04.13

April 11th, 2013 - Toronto. Trends and innovations such as globalization, the increasing ubiquity of the Internet and widespread communication using mobile devices may have fundamentally transformed the way we share stories—not to mention which stories get the most attention—but one tenet holds true: the most important news that impacts our daily lives on the most personal levels is often generated just steps from where we live and work.

That news also changes on a daily, sometimes even hourly, basis.

With that in mind, CBC Canada Writes launched its innovative Hyperlocal interactive story map, a contest that began April 3rd, 2013. The goal: collecting true, personal stories of changing neighbourhoods from Canadians across the country in the form of text, photo essays, audio or video. Contributors are asked to share their stories of local change—which could include everything from how gentrification is transforming their neighbourhood, to how an influx of new Canadians is changing culture and cuisine in their area—on the website

At the end of the month, a grand prize winner will be selected by a judging panel comprised of a member from the National Film Board, CBC staff and a professional Canadian writer. The winning submission will be turned into an interactive adaptation by the National Film Board of Canada’s Digital Studio. The winner will also be awarded a 13-inch MacBook Pro laptop. Criteria for selecting the best submission includes the author’s use of language, originality of the subject, writing and presentation style, as well as their ability to tell a compelling story through their chosen medium. The deadline for submissions is May 3, 2013.

“Hyperlocal is a great example of a media company leveraging its viewers/readers/listeners in an innovative way to share important local stories that may have otherwise gone untold,” said Filemobile President Marc Milgrom. “Initiatives such as this are important methods for augmenting existing content-gathering resources to give Canadians the information they need and want in a fun and engaging format.”

The program will also include input from a team of bloggers from coast-to-coast, as well as an esteemed panel of featured writers including How to Be a Canadian author Will Ferguson and Governor General Award-winner Miriam Toews.

Hyperlocal is powered by Filemobile’s interactive social marketing suite to Connect Through Content, specifically leveraging the cutting-edge system’s Media Community application. Other Filemobile-powered features include geo-tracking to map neighbourhood stories across the country, as well as full video upload capabilities, commenting, and Facebook login functionalities. In addition, the Hyperlocal initiative uses Filemobile’s adaptive design approach allowing participants to engage and submit content to the contest from virtually any mobile device.

For more information, visit

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