Campbell's® Chunky ® are looking for the Most Valuable Coach

September 15th, 2009 - Campbell's Chunky has launched an online community contest that is a call out to Canadians to nominate the Most Valuable Coach. The Chunky MVC will win $25,000 in prizing for their athletes and community.

Filemobile is using an enhanced version of our Content Community application to deliver this experience. The MVC application enables fans to nominate a coach, become a fan of a coach, and to leave a testimonial about the coach. Coaches from all over Canada are nominated and can be found via a map on the homepage that showcases over 200 coaches at time of posting.

An important feature built into the Content Community is the use of Facebook Connect. This is a service that enables Facebook users to login to Chunky MVC using their Facebook account and to share information (Their Coach Nomination and Testimonials) with their Facebook friends. This viral sharing of information drives people out of Facebook and into the Chunky MVC to check out what their friends are doing. This provides the Chunky a powerful marketing tool for the campaign.

The contest runs from September 14th, 2009 to January 6th, 2010, check it out at Chunky MVC, and be sure to nominate your favorite coach.

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Filemobile Inc. places 21st on PROFIT Magazine’s 10th annual HOT 50 ranking

Toronto, Ontario—September 8, 2009—Filemobile Inc., a leading developer of proven and flexible interactive online software platforms, was named one of Canada’s emerging growth companies by PROFIT Magazine today.

Earning a position on the influential HOT 50 ranking for the second consecutive year, Filemobile was ranked 21st by PROFIT magazine editors with a two-year growth rate of 508 per cent. “We are extremely proud to be placed in such esteemed company alongside some of this country’s most dynamic innovators,” Filemobile CEO Chris Becker said. “Despite the difficult economic climate of the past year, our dedicated team has continued to find exciting ways to breathe new life into our suite of social media products and services—I’m looking forward to another great year of fast growth.”

Published in the October issue of PROFIT magazine and online at PROFITguide.com, the PROFIT HOT 50 ranks young firms by two-year revenue growth. “The PROFIT HOT 50 have achieved phenomenal growth rates despite a battered economy,” PROFIT editor Ian Portsmouth said. “Their success is a testament to their innovative approaches to satisfying the demands of the marketplace and managing their own companies.”

About Filemobile:

Filemobile Inc. is Canada’s leading producer of interactive social media software. Our user-generated content, social networking, video and online community management products enable major brands, media companies and enterprise to power profitable online experiences. Our proprietary Media Factory platform has been deployed by the likes of MolsonCoors, CTV, SunLife Financial, CBC, Kraft, Pepsi and Microsoft to engage with clientele, build brand awareness and expand their client reach exponentially. Visit Filemobile online.

About PROFIT Magazine:

PROFIT: Your Guide to Business Success, is Canada’s preeminent publication dedicated to the management issues and opportunities facing small and mid-sized businesses. Published six times a year by Rogers Publishing Ltd., PROFIT is distributed almost exclusively to the chief executives of companies with 5 – 250 employees and annual revenue of $1 million to $25 million, reaching more than 300,000 readers across Canada. Visit PROFIT Magazine online.

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CP24 Sets Record with UGC Storm Coverage

Toronto, ON | August 24, 2009

On Thursday August 20, 2009, Ontario was hit with an unexpected storm. To keep up with what was going on, millions of viewers tuned into to channels like The Weather Network and CP24 (1.2 million viewers tuned in). The storm hit so unexpectedly that people were out carrying on with their normal day as funnel clouds closed in on them. This allowed for some seriously amazing user generated content.

With record breaking numbers of UGC being uploaded to the respective websites it was an opportunity for users to step in and replace the reporters. The excessive number of entries resulted in web content being aired on television to help cover the storm. CP24 noted their dependency on the UGC from their website which is powered by Filemobile's Media Factory "CP24 captured the storm’s progression, from emerging tornadoes and post-storm destruction, at one point relying almost 100 per cent on viewer footage harnessed by Filemobile technology. "

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Pixelpusher - YTV's Next Star Campaign

Toronto, Canada | Jul 17, 2009 Pixelpusher utilized Media Factory's APIs as well as the webcam widget in order to record video from webcams, to integrate user generated content into YTV's 'Next Star' campaign.

The 'Virtual Next Star' encourages children so upload video auditions, which will then be reviewed by the 'Next Star' judges and voted on by fans.

Audition or vote! The Virtual Next Star.

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