Check out this case study:
Video SEO is a big buzz this year across the web. Why? Well Google and Bing are starting to index video on their homepages. Big deal you say? Well when you consider that video represents a tiny fraction of the content that the big search engines crawl then you see that you are competing in a much smaller pool to get high rankings on Google and Bing.
Steve Hulford shot a video of CP24 Vice President and General Manager Bob McLaughlin, where the two talked about user generated content and TV. The video was shot and posted to this blog. All of the video on the Filemobile blog are located in this sitemap XML file.
Next step is to setup a webmaster account at Bing and Google. These two services allow you to add a sitemap, and an video sitemap. The site map in this case for Filemobile is located here: www.filemobile.com/sitemap.xml and the video site map is located here: www.filemobile.com/sitemap.xml?=video. Now each time you post an article on your site, or a video, these two feeds will notify Bing and Google, thus allowing people the ability to find your content in their web searches. It is important to note that these services don't replace your current SEO practices, they are enhance what you are already doing.
Now lets look at the results. Within three weeks of adding the feed to Google, this video ranks 10th when searching for "user generated content" in Google Video. When searching for "User Generated TV" it ranks third. When searching "user generated content" in Google search, our video is now 2 clicks away. Over 50% of the traffic to the video has come from searches, while the other 50% has come through our blog and social media marketing pursuits.
Site maps are both services available to all of Filemobile's white label clients. If you are an API client consider creating your own sitemap. To find out more about how you can make use of this give us a call.
Friday, April 23rd, 2010 - Toronto - The Hockey News launched today a Firefox Plugin that allows their audience to experience Hockey News content in a highly immersive way. The Hockey News partnered with Brand Thunder who provided the custom branded browser theme.
The goal of this project is to increase and engage the hardcore hockey fan on The Hockey News. Brand Thunder has a case study that shows it can increase your traffic by 8x.
Filemobile's role in the project was to provide The Hockey News and Brand Thunder with a sitemap feed that makes it easy to integrate The Hockey News video (which Filemobile also provides) and meta data into the Browser Plugin. Filemobile Media sitemap feed enables our clients to add a sitemap to Google and Bing to increase the traffic to their video content through searches.
Filemobile's sitemap feed gives search engines valuable meta data including: Thumbnails, Video URL, Duration of Video, Title, Description and key tags. All of this is indexed by Google and Bing, generating more traffic to the videos.Are you a hockey fan? Get the Hockey News Firefox plugin
Steve Hulford walks through the Brite Conference Media Hub
Toronto, On | March 31st, 2010. Today Filemobile launched a "Media Hub" for the Brite Conference taking place March 31st to April 1st. The Brite Conference is presented by Columbia Business School and focuses on how technology and innovation are transforming the ways that companies build and sustain great brands.
Filemobile's Media Community is being used to organize user generated content and submissions by conference organizers. The "Media Hub" is Facebook Connected so any social activity that the Brite Conference audience participates in on the site will be broadcast to their friends in Facebook. This action helps market the Brite Conference to a new audience.
Check out the Brite Conference's great list of speakers
Toronto, On | March 31st, 2010. Value is an expression of the worth of something. There are many different ways people assess a value. For example, Neoral is a drug used for patients that have recently received an organ transplant. If you were a patient that just underwent a transplant the value placed on this product would be quite significant. However, if you are fortunate enough to still have all your original parts, it could be argued that the value of this product, to that individual, is somewhat negligible.
Not surprisingly the “value” discussion surrounding social media is currently a very hot topic. Social media marketers and traditional marketers are both obsessed with finding ways to drive interest and traffic using this new medium. However, where many marketers are falling short is in articulating how these efforts are creating value to the organization. As a result, many initial attempts in social media are being met with a feeling of being prescribed Neoral in the absence of a new organ!
Although social media may be a new marketing channel, it does not follow that traditional business methods of analyzing and measuring value creation have changed. To the contrary, in order to be successful and win repeat business it is becoming increasingly critical that empirical measurements of value be demonstrated to your clients.
There is no shortage of discussion around social media and value measurements. Interestingly, they almost always focus on revenues. In actuality, revenues only represent one element of how value is measured; equally important are the costs and the discount rate. Let me explain this further. From a financial standpoint the value of a business comes down to the net present value of future cash flows, discounted at a rate of return which reflects the risk of the business. Cash flows for this purpose basically mean profits.
For this blog post, let’s focus on the expense side (costs). I will follow up with a post on how social media can lower your discount rate to produce more value. The bottom line in social media marketing is if done properly, the cost of investing in this form of marketing is significantly lower than traditional forms of media with greater results.
Let me substantiate this with an example. Recently, we ran a campaign for an international consumer brand. The campaign had a traditional media spend and a social media spend all driving traffic to a website for a contest. The cost of the traditional media spend was ≈ 150 K. The cost of the social media spend was included in the overall contest site which was ≈ 30 K. When the final results were tallied the social media initiative drove 25% of the traffic/registrations, and the traditional media budget 20%. Not only were the costs dramatically lower, the results were also considerably better, thereby enhancing the business value creation for this client.
The internet and social media in particular have the ability to drastically enhance operating margins in an organization. Savvy marketers that are aware of the proper software tools can develop purposeful campaigns at a fraction of the cost. Thus, driving greatly improved operating margins for their business. I think it is important to always remember that at the end of the day the marketer’s job is all about augmenting their companies’ cash flow. It is our job to help them understand by how much!
Interview: CP24 Vice President and General Manager Bob McLaughlin answers questions about how CP24 uses citizen journalism in the newsroom.
Filemobile powers a user generated news community and tools that integrate into CP24's automated TV platform. This system allows CP24 to quickly call for and receive user generated content that can be used in a TV broadcast.
Filemobile's Steve Hulford sat down with Bob McLaughlin to discuss user generated content in the newsroom. They covered the following questions:
REPUBLISHED FROM OUR BLOG:CP24.com, click to watch the twister.
Toronto, ON | August 24, 2009
On Thursday August 20, 2009, Ontario was hit with an unexpected storm. To keep up with what was going on, millions of viewers tuned into to channels like The Weather Network and CP24 (1.2 million viewers tuned in). The storm hit so unexpectedly that people were out carrying on with their normal day as funnel clouds closed in on them. This allowed for some seriously amazing user generated content.
With record breaking numbers of UGC being uploaded to the respective websites it was an opportunity for users to step in and replace the reporters. The excessive number of entries resulted in web content being aired on television to help cover the storm. CP24 noted their dependency on the UGC from their website which is powered by Filemobile's Media Factory "CP24 captured the storm’s progression, from emerging tornadoes and post-storm destruction, at one point relying almost 100 per cent on viewer footage harnessed by Filemobile technology. "Filemobile User Generated News Links:
Filemobile CEO Chris Becker will be doing a demo of Media Factory's video capabilities at New York University on Thursday evening. Should be exciting, if you are in the area please come out and see!
Mar 15, 2010 – Toronto, Ontario
We are excited to issue our first press release today announcing the full Media Factory platform and suite of applications.
Check it out here.
One featured application is Multimedia Comments which enables users to have their say by commenting upon, voting, and rating brands, companies, products, contests, news stories, sporting events, the weather or, any topic at all, using text, images, webcam, video and audio.
Companies now have the technical tools necessary to engage and interact with customers and viewers anywhere.