Score A Hockey Musical

Toronto, Ontario - Yes you read that correctly: Score - A Hockey Musical is coming to theaters October 22nd. This never before tried concept of matching hockey with singing has been chosen as the opening film at the Toronto Film Festival ( September of 2010 ). The movie stars Olivia Newton John is a love story about a pick-up league hockey player who makes it big. Here is an expert about the film from the Globe and Mail:

• Brief clips of the film shown Wednesday featured Score’s lead, played by actor Noah Reid, singing in one scene about his friendship with a girl next door and trying to convince his protective parents that another game of shinny won’t undermine his studies. In another scene, he questions hockey violence as a full-blown, on-ice brawl turns into choreographed half-fighting, half-dancing, with one character commenting that hockey without fighting would be like Kraft Dinner without the cheese. Pasta, yes, but not satisfying to the palette.
  
  The musical has 19 original songs with lyrics by McGowan and music by an assortment of artists, including the Barenaked Ladies, Amy Sky, Newton-John, Workman and singer-songwriter Marc Jordan (who also stars in the film).

Filemobile is working with 70mainstreet and Mongrel Media to produce a social media platform for fans of the movie. The first phase is now live, and more is to come in September. Watch for it, and check out the trailer.

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UFCW Canada Broadcasts from G20 with User Generated Content News

Toronto, Ontario – The union UFCW Canada (www.ufcw.ca) organized a groundbreaking effort at Toronto's G20 summit in June. With the help of Toronto based Digital Agency Global Mind 360 (www.globalmind360.com), a website was created to communicate the UFCW Canada's involvement in the G20 and also to provide a voice for the people and their many activities. The website consisted of video news dispatches about the union's and communities’ daily efforts and initiatives as well as a contest.

As part of the GEE20.ca launch Jack Layton (NDP) amongst other leaders participated in UFCW Canada's interviews, providing their insight into the G20 summit. One of the most interesting results was the live webcasting of two forums, entitled Globalization Greed: the Walmart Case and No Rights, No Rules forum about temporary migrant workers. This project has been a major breakthrough in the way Canadian unions reach out to the people.

The GEE20.ca (www.gee20.ca) website was powered in part by Filemobile's video player widgets and its UGC Contest application. Global Mind 360 pulled it all together and provided a strong user experience for the public, UFCW members and staff who produced the content.

Check it out at www.gee20.ca.

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Apple’s iPad Power Play

Toronto, Ontario - Steve Jobs doesn’t seem to want Adobe anywhere near Apple’s devices, but what’s Flash’s fate with other systems and platforms?

During the keynote unveiling of the iPad, Apple CEO Steve Jobs famously exposes the Achilles heel of the “magical” device. While demonstrating the power of the tablet Mac computer, Jobs clearly shows the New York Times #FAILing miserably to show video. This was one of this year’s more blogged about gaffes. But was it a gaffe?

Please visit The Mark News to read the entire article.

From Jayson Ambrose

Note: Filemobile is supporting today transcoding for Ipad along with other popular devices.

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Filemobile Raises over $1,000 for Kids with Cancer

Jordan was the leader on the day
with two wicked runs of 4.6K in
10 min.

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