March 3, 2011, Toronto, ON - Transcontinental's Canadian Living brand has launched the 2011 IAMS Most Lovable Pet Contest. This popular contest, now in its third year, asks pet owners to share a photo or video of their best animal pal. The contest is broken down into categories for cats, dogs and other pets and asks people to leave comments and share the content on public social networks. The contest entry deadline is Monday, April 4th, 2011. At the time of this writing, 3,000 + entries have been received. All the entrants are competing for almost $5,000 in prizes. There is a prize for the winner in each of the three categories plus a random winner.
Filemobile's UGC Contest application was used to power the experience with Canadian Living's digital team creating the look and feel and implementing the design into the contest application.
Upload a photo or video of your favourite pet at : IAMS Most Loveable Pet Contest.
May 31st 2010 - Toronto, Ontario - Transcontinental's Canadian Living is running a contest called the Reitman's Shape Over Contest. Now in it's final phase the contest has received over 1,800 participants. They have asked the entrants to tell everyone about their wardrobe challenges— such as "ever feel like your arms are too long or your legs are too short? We want to hear all about it!".
The opening round of entries ended on April 11th, and the judges chose 12 candidates all who received a $200 gift certificate for clothes at Reitmans. The candidates had to go and by three outfits, and take pictures for the last round of judging. Starting on May 24th, each week, photos highlighting the three different outfit styles will be revealed: (at home, at work, and out on the town). The finalists with the most votes will move on to the following week. At the end of the three weeks, the three finalists with the most votes will become the grand prize winner.
Transcontinental team of designers skinned Filemobile's Media Community allowing them to offer the contest in English and French with a custom look and feel.
Check back on June 14th to see who the winner is for the Reitman's Shape Over Contest.
Feb 24th, 2010 – Toronto, Ontario
In January of 2010 Transcontinental Media's Homemakers Magazine launched a user generated contest called "I Knew it was Love When..." which asked Canadians to submit their love story. Canadians responded and have upload's 1,000's of love stories. The contest is now in it's final stage with ten stories chosen as finalists. Over the next 5 weeks Canadians can vote once a day for their favorite love story.
Homemakers.com's "I Knew it was Love When" was designed and skinned by Transcontinental Media using Filemobile's User Generated Content Contest application. This application allows contest contestants to upload photos and videos, and lets people add comments and share their favorites with friends.
Check out the love stories on Homemakers.com, and vote for your favorite before March 30th, 2010. Winners will be chosen and announced on April 6th, 2010.
Toronto, Canada | Jun 29, 2009 Transcontinentals ELLE Canada has recently launched their 'Show us Your Best Style Summer Contest' using Media Factory's UGC contest application. Inspiration for the contest is drawn from the international fashion runways.
The twelve (12) best photos or videos are selected by the ELLE Canada judging panel, then your friends and ELLECanada.com visitors will vote to choose the winner!
Do you have summer style?
Transcontinental recently posted an article highlighting their latest contest and the results. Transcontinental's 'Canadian Living' produced this successful 'Pet Contest', which leveraged Media Factory's UGC Contest tools and features.
To see the full analysis of the results click here. Here are a few of the highlights:
“People are passionate about their pets, and as a result, a contest of this kind had unlimited potential for engaging users and generating quality user-generated content,” says Catherine Gray, Canadian Living Web Product Director. “This is good news for pet/lifestyle/home advertisers looking for innovative new ways to market their brands."
Based on 2008 participation and predictions based on similar contests on the Transcontinental Media network, projected traffic was 800,000 page views. Actual results busted expectations:
“The Most Loveable Pet contest is yet another example of Transcontinental Media’s ability to create unique marketing solutions for our advertisers, and how our network can be leveraged to support your business goals,” concludes Ken McMillan, National Sales Director, Digital Media.
Check out Transcontinental's Pet Contest.
May 2nd, 2009 - Transcontinental'sThe Hockey News went live with a major revamp of it's popular hockey destination site.
Filemobile is powering a broadband video microsite and multimedia comments on all of The Hockey News articles and videos. The Hockey News audience will now be able to create a public profile and will be able to leave text comments or webcam comments. The Hockey News makes use of Media Factories custom transcoder settings to create high quality video.
With the playoff hockey season underway, get a dose of analysis from The Hockey News'hard core community.