Canadian Living Launches IAMS Most Lovable Pet Contest

March 3, 2011, Toronto, ON - Transcontinental's Canadian Living brand has launched the 2011 IAMS Most Lovable Pet Contest. This popular contest, now in its third year, asks pet owners to share a photo or video of their best animal pal. The contest is broken down into categories for cats, dogs and other pets and asks people to leave comments and share the content on public social networks. The contest entry deadline is Monday, April 4th, 2011. At the time of this writing, 3,000 + entries have been received. All the entrants are competing for almost $5,000 in prizes. There is a prize for the winner in each of the three categories plus a random winner.

Filemobile's UGC Contest application was used to power the experience with Canadian Living's digital team creating the look and feel and implementing the design into the contest application.

Upload a photo or video of your favourite pet at : IAMS Most Loveable Pet Contest.

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I Knew It was Love When... Enters the Final Voting stage

Feb 24th, 2010 – Toronto, Ontario

In January of 2010 Transcontinental Media's Homemakers Magazine launched a user generated contest called "I Knew it was Love When..." which asked Canadians to submit their love story. Canadians responded and have upload's 1,000's of love stories. The contest is now in it's final stage with ten stories chosen as finalists. Over the next 5 weeks Canadians can vote once a day for their favorite love story.

Homemakers.com's "I Knew it was Love When" was designed and skinned by Transcontinental Media using Filemobile's User Generated Content Contest application. This application allows contest contestants to upload photos and videos, and lets people add comments and share their favorites with friends.

Check out the love stories on Homemakers.com, and vote for your favorite before March 30th, 2010. Winners will be chosen and announced on April 6th, 2010.

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Transcontinental's Pet Contest Exceeds Expectations

Transcontinental recently posted an article highlighting their latest contest and the results. Transcontinental's 'Canadian Living' produced this successful 'Pet Contest', which leveraged Media Factory's UGC Contest tools and features.

To see the full analysis of the results click here. Here are a few of the highlights:

“People are passionate about their pets, and as a result, a contest of this kind had unlimited potential for engaging users and generating quality user-generated content,” says Catherine Gray, Canadian Living Web Product Director. “This is good news for pet/lifestyle/home advertisers looking for innovative new ways to market their brands."

Based on 2008 participation and predictions based on similar contests on the Transcontinental Media network, projected traffic was 800,000 page views. Actual results busted expectations:

• Over 1.8 million page views
• More than 20,000 contest entries

“The Most Loveable Pet contest is yet another example of Transcontinental Media’s ability to create unique marketing solutions for our advertisers, and how our network can be leveraged to support your business goals,” concludes Ken McMillan, National Sales Director, Digital Media.

Check out Transcontinental's Pet Contest.

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