Posted by Steve Hulford on 03.03.11
March 3, 2011, Toronto, ON - Transcontinental's Canadian Living brand has launched the 2011 IAMS Most Lovable Pet Contest. This popular contest, now in its third year, asks pet owners to share a photo or video of their best animal pal. The contest is broken down into categories for cats, dogs and other pets and asks people to leave comments and share the content on public social networks. The contest entry deadline is Monday, April 4th, 2011. At the time of this writing, 3,000 + entries have been received. All the entrants are competing for almost $5,000 in prizes. There is a prize for the winner in each of the three categories plus a random winner.
Filemobile's UGC Contest application was used to power the experience with Canadian Living's digital team creating the look and feel and implementing the design into the contest application.
Upload a photo or video of your favourite pet at : IAMS Most Loveable Pet Contest.