May 15th, 2013 - Toronto It's springtime and we are proud to let the sun shine on our next release of Media Factory! There are few new features, but the best is yet to come in another announcement coming soon!
Media Factory is now an essential tool for anyone looking to use Instagram for audience engagement with the addition of our Social Feeds module. Create a unique hashtag and run a contest, or simply browse Instagram for the best pictures representing any subject. All Instagram content uses the same moderation and curation workflows as content uploaded directly by your users.
If you wish to have this feature activated in your account, please contact your account manager or call the hotline at (866) 779-9215.
We've made a few changes to the Media Detail page based on user feedback. Most notably is that media metadata is now found, legible, below the media in the main column. Tags are also moved from the sidebar to under the media. This should make reviewing and moderating extra information submitted by users much easier.
One of the new core features of Media Factory 4 is assignments. Assignments are a type of group that are associated with specific tasks performed by users such as submitting photos of a particular news event or general calls-to-action such as prompts for cat photos.
You will see groups, events and assignments appear as filters and organizational tools throughout Media Factory (if you have access to these features)
As part of this project, we consolidated groups and events into the same system and redesigned the group detail page into sections to simplify the user experience.
We've added deep support for game mechanics using the Gigya Gamification Platform as a backend. Any action taken by users on the Media Factory platform can be tracked and rewarded. Emails are sent to users whenever they earn an achievement or progress to a new level. Updated profiles include badges, point totals and customizable levels.
This is not currently a self-serve product, so please contact your Filemobile account representative to get started.
For the full list of fixes and enhancements, visit the Developer Portal!
April 11th, 2013 - Toronto. Trends and innovations such as globalization, the increasing ubiquity of the Internet and widespread communication using mobile devices may have fundamentally transformed the way we share stories—not to mention which stories get the most attention—but one tenet holds true: the most important news that impacts our daily lives on the most personal levels is often generated just steps from where we live and work.
That news also changes on a daily, sometimes even hourly, basis.
With that in mind, CBC Canada Writes launched its innovative Hyperlocal interactive story map, a contest that began April 3rd, 2013. The goal: collecting true, personal stories of changing neighbourhoods from Canadians across the country in the form of text, photo essays, audio or video. Contributors are asked to share their stories of local change—which could include everything from how gentrification is transforming their neighbourhood, to how an influx of new Canadians is changing culture and cuisine in their area—on the website hyperlocal.cbc.ca.
At the end of the month, a grand prize winner will be selected by a judging panel comprised of a member from the National Film Board, CBC staff and a professional Canadian writer. The winning submission will be turned into an interactive adaptation by the National Film Board of Canada’s Digital Studio. The winner will also be awarded a 13-inch MacBook Pro laptop. Criteria for selecting the best submission includes the author’s use of language, originality of the subject, writing and presentation style, as well as their ability to tell a compelling story through their chosen medium. The deadline for submissions is May 3, 2013.
“Hyperlocal is a great example of a media company leveraging its viewers/readers/listeners in an innovative way to share important local stories that may have otherwise gone untold,” said Filemobile President Marc Milgrom. “Initiatives such as this are important methods for augmenting existing content-gathering resources to give Canadians the information they need and want in a fun and engaging format.”
The program will also include input from a team of bloggers from coast-to-coast, as well as an esteemed panel of featured writers including How to Be a Canadian author Will Ferguson and Governor General Award-winner Miriam Toews.
Hyperlocal is powered by Filemobile’s interactive social marketing suite to Connect Through Content, specifically leveraging the cutting-edge system’s Media Community application. Other Filemobile-powered features include geo-tracking to map neighbourhood stories across the country, as well as full video upload capabilities, commenting, and Facebook login functionalities. In addition, the Hyperlocal initiative uses Filemobile’s adaptive design approach allowing participants to engage and submit content to the contest from virtually any mobile device.
For more information, visit hyperlocal.cbc.ca
February 10th, 2012 - Toronto. They take their kids to soccer practice, tend to them when they’re sick and manage any of dozens of other daily work or home duties—sometimes moms seem absolutely unstoppable.
Now their grown-up—and still growing-up—kids have the chance to take their hats off to those super moms with the kick-off of Live with Kelly and Michael’s Search for Unstoppable Moms contest. The UGC initiative invites participants to write a one-page explanation or upload a video to the show’s website describing why their mom is “dedicated, caring, confident, loving, determined and ready for anything”—and most importantly, why she deserves to win the grand prize.
And a very grand prize it is. A panel of Live judges will select 15 semi-finalists based on the compelling nature of their submissions during the week of March 4th, 2013, before four finalists are selected. Those lucky finalists will then be invited to appear on Live, at which point viewers will have the chance to vote on their submissions. The Finalist who receives the most online votes will be awarded the grand prize—a cheque for $100,000.
Prior to selecting a winner, various videos will be featured on the contest website—powered by Filemobile’s cutting-edge Media Factory social media management platform and leveraging the firm’s UGC Contest Application—as webisodes, allowing viewers to get a sneak peak of some of the top submissions.
“The Search for Unstoppable Moms contest is a perfect way to salute the tireless efforts of moms across North America,” said Filemobile Co-Founder Ron Watson. “We’re proud to have Media Factory powering such a fun and highly-interactive contest.”
Submissions are due by February 8th, 2013, so don’t delay—now’s the time to explain why your mom is unstoppable. For more information, visit http://unstoppablemoms.livekellyandmichael.com.
February 8th, 2013 - Toronto . Torontonians have long been proud of their devotion to the environment and all things green. Now they have the chance to prove it and win a hefty prize in the process.
The City of Toronto’s new Live Green Toronto Awards are designed to showcase the very greenest of the city’s private and corporate citizens. Contestants entering the competition in one of five categories—youth, individuals, groups, small businesses and corporations—are asked to simply complete the entry form and answer the question “What makes you one of Toronto’s greenest” in 500 words or less, then shoot and upload a 90-second video to http://awards.livegreentoronto.ca explaining why their embrace of the green lifestyle and related initiatives is so unique. After that the real work begins as contestants are asked to build buzz about their entry via social media channels such as Facebook and Twitter.
Judges will select three finalists in each award category and assess entries based on their explanation of the individual, group or organization’s environmental impact, innovation and creativity—then factor in the results of the first round of popular voting to select a winner in their respective categories.
Winners—who will receive $2,500 in cash, the Live Green Toronto Award and a chance to tell their story on CP24—will be formally announced on the news network on April 22, 2013.
Live Green Toronto, a sustainability initiative launched by the City of Toronto, promotes and supports the greening of Toronto through programs, grants and useful information to help business and residents make an impact on their local environment—from helping to reduce emissions, to protecting Canada’s climate as a whole.
The City of Toronto turned to Filemobile’s social media platform to host and support the initiative, specifically leveraging the software suite’s UGC Contest Application to accept, curate and publish contestants’ rich media content in a timely and flexible manner.
“From green roofs to green spaces, Toronto has deep roots in promoting green living,” said Steve Hulford from Filemobile. “We’re pleased that Media Factory could provide the Live Green Awards with the necessary UGC and social media management tools needed to make this initiative a success.”
For more information on the Live Green Toronto Awards, visit http://awards.livegreentoronto.ca
November 26, 2012 - North Hills, NJ. Filemobile is honoured to be working with The Christopher & Dana Reeve Foundation to provide a contest widget to help give away a $3,500 wheelchair. The Reeve's inspired a generation and we are excited to see the stories come in from the candidates.
Here is the press release posted on November 26th, 2012: the Christopher & Dana Reeve Foundation and Tilt-A-Rack launched a national contest in which individuals living with paralysis can win a free power wheelchair. The contest is open for submissions now through Jan. 18, 2012.
Entries will be accepted from a person living with paralysis or from a friend or family member of the person who would benefit from the wheelchair. The entry must include either a 200-word essay with a photo of the person who will be using the wheelchair, or a video less than two minutes in length. The submission must explain how winning the power wheelchair will improve the health and well-being of the winner and improve his or her ability to give back to family, caregivers, the community or the world.
The contest is hosted on the Reeve Foundation's website at ChristopherReeve.org/chaircontest. The winner will be selected by the most number of votes – voting is open to the public. The prize will be one Jazzy Select 6 joy stick controlled power wheelchair, valued at more than $3,500. The wheelchair will be awarded directly to the winner.
"For many people living with paralysis, having a quality power wheelchair could make a real difference in their ability to live more comfortably and independently," said Peter Wilderotter, President & Chief Executive Officer of the Christopher & Dana Reeve Foundation. "The Foundation is pleased to support Tilt-A-Rack, a company that has been so generous to the paralysis community, in hosting this contest. I encourage all individuals with spinal cord injury who would benefit from this wheelchair to enter the contest and spread the word so that more people will see their stories and cast a vote."
According to a Reeve Foundation study, One Degree of Separation, more than one million people in the U.S. are living with some form of paralysis due to spinal cord injury. The cost of living for a person with paralysis can be considerable and vary greatly due to the severity of the injury. Average yearly expenses can range from $334,170 to $1,023,924 in the first year alone, and estimated lifetime costs can rise over $4.5 million for a 25-year old, according to The University of Alabama National Spinal Cord Injury Statistical Center and the Centers for Disease Control and Prevention.
The Christopher & Dana Reeve Foundation is using Filemobile's Gallery and Upload widget to run the contest. "It is a great honor to be working with the Reeve Foundation," said Steve Hulford, founder of Filemobile. "We are looking forward to capturing and curating the inspiring stories of those that are participating in the contest. "
For more information about spinal cord injury, visit ChristopherReeve.org.
November 12th, 2012 - Toronto. Few publications capture the grace, beauty and uniqueness of Canada, its people, culture and landscapes quite like Canadian Geographic.
The iconic magazine and its online portal have been publishing the very best photos and features on all things Canadian for decades. So, when Canadian Geographic decided to revamp its popular Photo Club, it made sense to tap a flexible platform with cutting-edge features to manage user-generated photo initiatives in one online hub.
Enter the new Canadian Geographic Photo Club powered by Filemobile’s interactive social marketing platform: Media Factory. It’s an online community for photo enthusiasts and Canada’s one-stop-shop for the best weather, wildlife, outdoor and people-focused photographs this country has to offer.
The website also offers easy access to the organization’s ongoing online photo contests, including the current Whatever the Weather Photo Contest and the intriguing Spirit of Canadian Football competition, not to mention the Photo of the Week Contest, Field Reports from Canadian Geographic’s top photographers and photography-related how-to articles and tips. That’s in addition to a repository of more than 150,000 incredible photos.
“It was important for Canadian Geographic to have a new, state-of-the-art community site for members to share photos, tips and other information quickly and easily,” says Gilles Gagnier, Vice President, Digital Media and Custom Publishing at Canadian Geographic. “I think the significantly enhanced Photo Club will only continue to grow that community and help bring Canada’s natural wonders to the attention of photo enthusiasts and globetrotters the world over.”
Community members are invited to take on important responsibilities when it comes time to snap sensational shots from across the country. How? The Photo Club’s Shoot This! feature allows Canadian Geographic editors to post specific photo assignments. To date, community members have been asked to photograph everything from Canada’s most impressive architecture to its most notable graffiti.
“Assigning specific tasks to community members is a huge trend in online communities at the moment, and it’s only poised to gain strength in the future to build relevance and engagement,” said Filemobile president Marc Milgrom. “That’s why it’s crucial that any community-focused portal has this cutting-edge functionality, as well as the ability to scale as its membership base grows.”
Of course, it’s not just the editors of Canadian Geographic getting in on the assigning act. Community members can also suggest ideas for Shoot This! based on their photography work or interest in a unique category of photos.
For more information on the Canadian Geographic Photo Club, visit photoclub.canadiangeographic.ca.
October 24th, 2012 - Toronto. Major brands and media outlets face a unique challenge in the digital age: finding a way to curate the abundance of user-generated content they receive, then publishing it to various social media channels through a single, comprehensive platform.
It’s a somewhat pleasant predicament. As target consumers or viewers become ever more engaged with a brand or initiative, they’re more willing than ever to create and post exciting content that displays their brand loyalty or passion for a particular subject. Take the feel-good Life Is Good lifestyle brand out of the U.S., for example. Its fans have been posting reams of content to the company’s Good Vibes website all year—much of it in real time from locations around the world.
But as with any online content, it requires a flexible tool to moderate and manage, particularly as more organizations turn to popular social media platforms such as Facebook, YouTube, Twitter and Instagram to engage with their target audiences.
It’s the reason why Filemobile has made it a top priority to consistently add and improve the curation tools unique to our interactive social media platform Media Factory. The platform allows organizations to capture, curate and publish social media content quickly and effectively. That means that user-generated photos or videos can be accepted and posted to sites such as Instagram and YouTube in a matter of minutes. The benefits: improved audience engagement, reduced content acquisition costs and bottom line-boosting audience growth.
"Filemobile’s Media Factory platform provides the kind of speed, reliability and flexibility that organizations need to discover and curate user-generated content from channels such as Instagram or Twitter in near-real time" says Steve Hulford Filemobile's Chief Creative Officer.
A wide range of organizations are using Media Factory to curate and publish social media content including CBC. Canada’s national broadcaster tapped the platform for its Sports Day in Canada once again this year, using it to accept and publish sports-focused content to Facebook and Instagram.
As Hulford points out, there’s one key reason why more companies are tapping Media Factory for the cutting-edge digital solutions they need to succeed in the social media realm.
“Our company is built on innovation,” he says. “We’re constantly looking for new ways to improve our products and services, and organizations have come to rely on our digital expertise, strong customer service and constant improvements to turn everyday social media interactions with their target audiences into meaningful brand-building experiences.”
Check out Life is Good's Good Vibes program where curated #optimism content gets ingested into Media Factory from Instagram.