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February 10th, 2012 - Toronto. They take their kids to soccer practice, tend to them when they’re sick and manage any of dozens of other daily work or home duties—sometimes moms seem absolutely unstoppable.

Now their grown-up—and still growing-up—kids have the chance to take their hats off to those super moms with the kick-off of Live with Kelly and Michael’s Search for Unstoppable Moms contest. The UGC initiative invites participants to write a one-page explanation or upload a video to the show’s website describing why their mom is “dedicated, caring, confident, loving, determined and ready for anything”—and most importantly, why she deserves to win the grand prize.

And a very grand prize it is. A panel of Live judges will select 15 semi-finalists based on the compelling nature of their submissions during the week of March 4th, 2013, before four finalists are selected. Those lucky finalists will then be invited to appear on Live, at which point viewers will have the chance to vote on their submissions. The Finalist who receives the most online votes will be awarded the grand prize—a cheque for $100,000.

Prior to selecting a winner, various videos will be featured on the contest website—powered by Filemobile’s cutting-edge Media Factory social media management platform and leveraging the firm’s UGC Contest Application—as webisodes, allowing viewers to get a sneak peak of some of the top submissions.

“The Search for Unstoppable Moms contest is a perfect way to salute the tireless efforts of moms across North America,” said Filemobile Co-Founder Ron Watson. “We’re proud to have Media Factory powering such a fun and highly-interactive contest.”

Submissions are due by February 8th, 2013, so don’t delay—now’s the time to explain why your mom is unstoppable. For more information, visit http://unstoppablemoms.livekellyandmichael.com.

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November 26, 2012 - North Hills, NJ. Filemobile is honoured to be working with The Christopher & Dana Reeve Foundation to provide a contest widget to help give away a $3,500 wheelchair. The Reeve's inspired a generation and we are excited to see the stories come in from the candidates.

Here is the press release posted on November 26th, 2012: the Christopher & Dana Reeve Foundation and Tilt-A-Rack launched a national contest in which individuals living with paralysis can win a free power wheelchair. The contest is open for submissions now through Jan. 18, 2012.

Entries will be accepted from a person living with paralysis or from a friend or family member of the person who would benefit from the wheelchair. The entry must include either a 200-word essay with a photo of the person who will be using the wheelchair, or a video less than two minutes in length. The submission must explain how winning the power wheelchair will improve the health and well-being of the winner and improve his or her ability to give back to family, caregivers, the community or the world.

The contest is hosted on the Reeve Foundation's website at ChristopherReeve.org/chaircontest. The winner will be selected by the most number of votes – voting is open to the public. The prize will be one Jazzy Select 6 joy stick controlled power wheelchair, valued at more than $3,500. The wheelchair will be awarded directly to the winner.

"For many people living with paralysis, having a quality power wheelchair could make a real difference in their ability to live more comfortably and independently," said Peter Wilderotter, President & Chief Executive Officer of the Christopher & Dana Reeve Foundation. "The Foundation is pleased to support Tilt-A-Rack, a company that has been so generous to the paralysis community, in hosting this contest. I encourage all individuals with spinal cord injury who would benefit from this wheelchair to enter the contest and spread the word so that more people will see their stories and cast a vote."

According to a Reeve Foundation study, One Degree of Separation, more than one million people in the U.S. are living with some form of paralysis due to spinal cord injury. The cost of living for a person with paralysis can be considerable and vary greatly due to the severity of the injury. Average yearly expenses can range from $334,170 to $1,023,924 in the first year alone, and estimated lifetime costs can rise over $4.5 million for a 25-year old, according to The University of Alabama National Spinal Cord Injury Statistical Center and the Centers for Disease Control and Prevention.

The Christopher & Dana Reeve Foundation is using Filemobile's Gallery and Upload widget to run the contest. "It is a great honor to be working with the Reeve Foundation," said Steve Hulford, founder of Filemobile. "We are looking forward to capturing and curating the inspiring stories of those that are participating in the contest. "

For more information about spinal cord injury, visit ChristopherReeve.org.

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October 24th, 2012 - Toronto. Major brands and media outlets face a unique challenge in the digital age: finding a way to curate the abundance of user-generated content they receive, then publishing it to various social media channels through a single, comprehensive platform.

It’s a somewhat pleasant predicament. As target consumers or viewers become ever more engaged with a brand or initiative, they’re more willing than ever to create and post exciting content that displays their brand loyalty or passion for a particular subject. Take the feel-good Life Is Good lifestyle brand out of the U.S., for example. Its fans have been posting reams of content to the company’s Good Vibes website all year—much of it in real time from locations around the world.

But as with any online content, it requires a flexible tool to moderate and manage, particularly as more organizations turn to popular social media platforms such as Facebook, YouTube, Twitter and Instagram to engage with their target audiences.

It’s the reason why Filemobile has made it a top priority to consistently add and improve the curation tools unique to our interactive social media platform Media Factory. The platform allows organizations to capture, curate and publish social media content quickly and effectively. That means that user-generated photos or videos can be accepted and posted to sites such as Instagram and YouTube in a matter of minutes. The benefits: improved audience engagement, reduced content acquisition costs and bottom line-boosting audience growth.

"Filemobile’s Media Factory platform provides the kind of speed, reliability and flexibility that organizations need to discover and curate user-generated content from channels such as Instagram or Twitter in near-real time" says Steve Hulford Filemobile's Chief Creative Officer.

A wide range of organizations are using Media Factory to curate and publish social media content including CBC. Canada’s national broadcaster tapped the platform for its Sports Day in Canada once again this year, using it to accept and publish sports-focused content to Facebook and Instagram.

As Hulford points out, there’s one key reason why more companies are tapping Media Factory for the cutting-edge digital solutions they need to succeed in the social media realm.

“Our company is built on innovation,” he says. “We’re constantly looking for new ways to improve our products and services, and organizations have come to rely on our digital expertise, strong customer service and constant improvements to turn everyday social media interactions with their target audiences into meaningful brand-building experiences.”

Check out Life is Good's Good Vibes program where curated #optimism content gets ingested into Media Factory from Instagram.

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