Posted by Steve Hulford on 15.05.12
May 15th, 2012, Toronto. That was the idea when Boston, MA-based Life Is Good, one of the fastest-growing fashion and lifestyle brands in the U.S., launched its Good Vibes project inviting its many fans to share their experiences while living active lifestyles. Why? The brand’s mission is to spread the power of optimism and help kids in need through its products and non-profit efforts, so it made sense to ask its highly-engaged devotees to share photos and stories of how Life Is Good has changed their lives, or simply fun stories of good times had while wearing the company’s clothes.
Within this “Hub of Optimism,” visitors worldwide can share inspiration by uploading pictures, videos, quotes and stories, adding to an overall anthology of all things optimistic.
Their stories range from the hilarious to the heartwarming. Take that of the couple (former best friends who eventually became a couple and got married) who embraced Life Is Good’s message years ago and have spent their time together being active and simply enjoying life—all while nurturing a healthy addiction to the brand’s shirts, pyjama pants, bags and car magnets. Then there’s the story of the businessmen travelling in first class on a recent overseas flight. After realizing they were both wearing Life Is Good t-shirts, the pair struck up a conversation and wound up doing business together, not to mention becoming friends.
The, um, good vibes for Good Vibes have been so strong that the page has been virtually inundated with stories every day since the initiative launched.
To breathe life into the project, Life Is Good turned to Filemobile and its Media Factory social media suite to provide a flexible and reliable platform to accept those uplifting user-generated photos and stories.
“This is a great example of how a brand can effectively engage its many fans and create interesting content,” said Filemobile chief financial officer Ron Watson. “Good Vibes’ momentum has been steadily increasing, so we’re excited to see how many more people upload content to the website and share their stories.”
What’s clear is that Life Is Good’s fans not only boast a lust for life, they’re eager to share their passion—all with an emphasis on the simplicity, humour and humility that’s made the brand so popular—with millions of people the world over.