Milwaukee, Wisconsin, USA - Filemobile is pleased to announce the launch of the Johnson Controls Campus Green Scene Video Competition. Johnson Controls appreciates and supports those who commit to making a positive impact in our world by "greening" the environment around them. Through the Johnson Controls Campus Green Scene Video Competition , college individuals and groups interested in sustainability can submit videos through April 27, 2011, about their "green" story for a chance to win money to help their school green its campus.
A Grand Prize winner in each of four categories will be selected from among monthly finalists, based on judging and on-line viewer voting. Grand Prize winners will be highlighted in a mini-documentary produced by Johnson Controls, and $5,000 will be awarded to the Grand Prize winners' schools. Grand Prize entries also will be highlighted at the Energy Efficiency Forum in June 2011.
The Johnson Controls Campus Green Scene Video Competition was designed by Milwaukee based Fullhouse, and Filemobile's User Generated Content contest engine was chosen as the platform for the contest.
Johnson Controls is a global diversified technology and industrial leader serving customers in over 150 countries. Our 130,000 employees create quality products, services and solutions to optimize energy and operational efficiencies of buildings; lead-acid automotive batteries and advanced batteries for hybrid and electric vehicles; and interior systems for automobiles. Our commitment to sustainability dates back to our roots in 1885, with the invention of the first electric room thermostat. Through our growth strategies and by increasing market share we are committed to delivering value to shareholders and making our customers successful. For additional information, please visit http://www.johnsoncontrols.com.
Fullhouse creates sales and marketing programs for businesses whose sales processes are complex. Our employees plan and activate experiences across a range of traditional, digital and emerging channels — as well as internal communication channels. We call ourselves “an agency with a digital heart.” This means our background is as a digital agency, and digital channels are often at the center of the programs we work on. For additional information, please visit http://www.fullhouseinteractive.com.
May 27, 2010 – Toronto, ON | We hear a lot about social media every day in blog posts, Twitter, traditional media and the like. It’s “the” method of communication for many people, surpassing speaking on the phone, even if it’s mobile. It has become an accepted, effective and growing method of marketing and interacting with customers. So what about within your business?
Historically, technology was developed in the business world, government or academia first, and then later adapted for consumer opportunities. Examples include the desktop computer, email and the Internet itself. Today, what we’re often seeing is the opposite, with consumer products later finding business application, such as desktop search, podcasts, broadband video and mobile applications.
It’s also normal to see consumer software used by employees in the workplace before being formally adopted by IT departments. Want your people to be more productive and lower IT costs at the same time? Find out what your employees like to use and involve them in determining what tools the business can benefit from. Like it or not, changes are occurring in how people think, learn, process information, communicate and collaborate.
Social media is now becoming more widely accepted within businesses to enable people to communicate, collaborate and share knowledge in a more productive manner. LinkedIn and Twitter are two public sites that can be used effectively for specific business purposes such as recruitment or customer support. While management often debates the pros and cons of allowing employees access to popular, public social networks such as Facebook, YouTube and MySpace, they are starting to see the value of these types of tools and functionality within the organization. You can now have functionality similar to the public social networks inside your organization – to share information in a safe and controlled environment, without the worry of exposing sensitive corporate information to others outside the company.
A few factors contribute to the value social media can play for business. Humans are social and visual creatures by nature. There is a strong move online toward images and video, for management communications, product information, presentations, blog posts and training (see Video Opportunities article for more examples). We are continuing to see communication go towards shorter, searchable and contextual “sound bites”.
Social media can aid in one other business challenge. The loss of corporate knowledge is a growing issue, with an aging population and significant numbers close to retirement, regular employee turnover and the high cost of training new people. When people leave your business, they walk out the door with some of your most valuable assets: applied knowledge and experience. Making it easier for people to share knowledge in a safe and controlled manner and wrapping social activities such as commenting, rating and tagging around online information and dialogues, helps draw out this experience and convert it from individual to organizational value. Capturing just a small percentage of this day-to-day experience and making it searchable within your organization unlocks a knowledge base that was previously inaccessible.
Your younger employees expect to have tools in the workplace that they already use daily. Providing similar, easy-to-use tools within the organization helps break down the traditional cultural resistance to knowledge sharing that many businesses struggle with.
“Social business” opportunities to share what’s important and interesting include:
Through the use of video and interactive applications, you help attract, engage, interact and retain your people. You also reduce the time of onboarding, making employees more valuable, more quickly.
Additional benefits of making your business social are:
By building true organizational knowledge, these tools help strengthen brand and corporate loyalty within an organization, thereby increasing external brand value.
Feb 1, 2010 – New York, NY
The implications of the growth and interactivity of video is a major challenge for the media industry and is part of debate about the future of media. While digital media is experiencing health growth and provides promising opportunities for content producers, marketers and brands, it is unclear how broadcasters and publishers will capitalize on these changes.
For business in general, the opportunities are more clear. From a competitive standpoint, any business interested in increasing effectiveness, improving efficiency or lowering costs needs to seriously look at video given the changes in the market place, capabilities of technology, and everyone’s expectations, knowledge and use of video.
The power of video to address one or more business challenges is compelling. Imagine if:
For most businesses, almost every business function can be looked at from the perspective of how video can improve service delivery, customer feedback, knowledge management, marketing, sales, communications, public relations, training … the list goes on and on. A more detailed and longer list of applications for video can be found in “42 ways to use video to grow your business”. This article catalogues many ways to use video to grow business, including a rating of the popularity and growth potential of each idea.
Here are some examples of innovative and new ways to interact with video:
As the old saying goes: “A picture is worth a thousand words.” Well, If a picture is worth a thousand words, then a video is worth at least a million.
Check out Part 1 | Evolution: Video, Not Just for TV Anymore.
CEO – Filemobile Inc.
Toronto, Ontario—September 8, 2009—Filemobile Inc., a leading developer of proven and flexible interactive online software platforms, was named one of Canada’s emerging growth companies by PROFIT Magazine today.
Earning a position on the influential HOT 50 ranking for the second consecutive year, Filemobile was ranked 21st by PROFIT magazine editors with a two-year growth rate of 508 per cent. “We are extremely proud to be placed in such esteemed company alongside some of this country’s most dynamic innovators,” Filemobile CEO Chris Becker said. “Despite the difficult economic climate of the past year, our dedicated team has continued to find exciting ways to breathe new life into our suite of social media products and services—I’m looking forward to another great year of fast growth.”
Published in the October issue of PROFIT magazine and online at PROFITguide.com, the PROFIT HOT 50 ranks young firms by two-year revenue growth. “The PROFIT HOT 50 have achieved phenomenal growth rates despite a battered economy,” PROFIT editor Ian Portsmouth said. “Their success is a testament to their innovative approaches to satisfying the demands of the marketplace and managing their own companies.”
Filemobile Inc. is Canada’s leading producer of interactive social media software. Our user-generated content, social networking, video and online community management products enable major brands, media companies and enterprise to power profitable online experiences. Our proprietary Media Factory platform has been deployed by the likes of MolsonCoors, CTV, SunLife Financial, CBC, Kraft, Pepsi and Microsoft to engage with clientele, build brand awareness and expand their client reach exponentially. Visit Filemobile online.
About PROFIT Magazine:
PROFIT: Your Guide to Business Success, is Canada’s preeminent publication dedicated to the management issues and opportunities facing small and mid-sized businesses. Published six times a year by Rogers Publishing Ltd., PROFIT is distributed almost exclusively to the chief executives of companies with 5 – 250 employees and annual revenue of $1 million to $25 million, reaching more than 300,000 readers across Canada. Visit PROFIT Magazine online.Media inquiries: Contact Chris Atchison at 416-616-8968 or firstname.lastname@example.org
February 17th, 2009 -- Last Tuesday, Molson unveiled their Molson Canadian 2010 Mural Project in Vancouver. The giant mosaic mural, starting with 250 Molson employees will eventually form a larger, olympic themed image.
Toronto Agency Henderson Bas is managing the campaign, and are using the Media Factory API to ingest images of all formats from the molsoncanadian.ca mural microsite. All of the images are being moderated in Media Factory by ICUC.
Leads the way for new Software as a Service (SaaS) companies in Canada
Toronto, Canada, September 22, 2008 - Filemobile, a leading social media and networking platform provider, has emerged as one of Canada’s fastest growing companies according to the 9th annual PROFIT HOT 50 ranking.
“We are honored and delighted to be named to the PROFIT HOT 50 list as the eighth emerging growth company in Canada,” said Chris Becker CEO, Filemobile. “As a self-funded company, we recognize the need to manage our growth and yet expand our business quickly to enable customers to take advantage of the tremendous opportunities in the social media space.”
Filemobile provides services and tools for media companies, brands, and digital agencies. It enables clients to collect, manage and monetize content, making it simple to leverage social media and engage customers. Filemobile software powers some of the most popular online campaigns in Canada, including CBC's Canada Hockey Anthem Challenge, a cross-country search calling on all Canadians to be part of hockey history by composing the next theme song for CBC's Hockey Night in Canada.
The result has been the most successful user generated contest in Canadian history. 14,685 songs were submitted for this recently launched project, powered by Filemobile's Media Factory. There have been over 12 million page views, over 600,000 unique visitors, and 1.2 million site visits. Media Factory powers and tracks several other campaigns across the web for clients including:
“The PROFIT HOT 50 companies illustrate the ingenuity and vitality of Canada’s entrepreneurial sector,” said editor Ian Portsmouth. “Anyone who wants to start or grow a business can draw much inspiration and many lessons from the HOT 50.”
The PROFIT HOT 50 is the definitive ranking of Canada’s Emerging Growth Companies. Published in the October issue of PROFIT magazine and online at www.PROFITmagazine.ca.
When reviewing the list of the ten largest internet companies on the planet, all but one are major corporate players with deep pockets... The exception being Wikipedia- a not-for profit organization which sits proudly in 7th position.
Their financial situation is comparatively modest compared to the other top ten , but it is growing. While they off set a vast proportion of their costs through volunteers donating their time to post and edit content, they also rely on cash donations. In 2007 Wikipedia’s cash contributions jumped 40 percent to $2.2-million from $1.3-million in the prior year. With some recent big donations, their budget is set to be $4.6-million this year.
Currently, Wikipedia employees 15 individuals, and has recently hired a new executive director, Sue Gardner, formerly head of The Canadian Broadcasting Corporation’s (CBC) web operations.
Sue's primary task is to provide direction for the future of Wikipedia. There is endless debate as to which route to take- how should Wikipedia raise and spend money. Should it stay on the present course of seeking cash donations to keep its servers running? Or should it explore other sources of revenue — such as advertising models?
To put the advertising model to test, consider the following: Wikipedia has over 2 million articles, generates over 50 million unique visitors a month, and 6 billion page views per month. Place one ad per page (6 m CPM's a month) at a 50% sold rate , with a $2 CPM, you get a cash flow of $6 million a month, or a total of $70 million per year. Make that a 100% sold rate and you get $140 million in ad sales annually.
That is some serious cash! Just imagine what Wikipedia could do with that money to further enhance the users experience on Wikipedia. It could purchase books, photographic collections, entire archives of information to include on the site. The possibilities to acquire and make public useful and interesting information are mind boggling.
Proponents of Wikipedia might feel that adopting an advertising strategy may be “selling out” and contrary to Wikipedia's not for profit philosophy. But what if they were to adopt an advertising model without compromising their commitment to the spirit of not-for profit?. What if they only sold page space at a drastically reduced rate to not-for-profit/non profit organizations such as The Red Cross or The World Wildlife Foundation or Greenpeace?
Even if Wikipedia sold the ads at 50 cents a CPM (a 75% discount) Wikipedia could generate $20 million a year (assuming 60% sell rate) That is still a wack of dough to help further develop content and it provides the not for profit organizations an opportunity to raise awareness (and donations). It could be a win-win for all.
Wikipedia needs to make a decision as to how it wants to grow and how it will raise the funds to do so. So many good things could come if they would consider dipping its toe in the advertising pool.