Posted by Kristen Bunting on 05.01.10
January 4th, 2010, Toronto - Have you ever dreamed of calling the play? Now is your chance!
CTVOlympics.ca and RDSolympiques.ca recently launched a user generated content site that allows fans to choose a clip, rehearse their call, record it, and save their videos to the site, all in the hope that their clip will be broadcast during the Olympic Games.
Sponsored by Samsung, "You Call the Play" engages fans by letting them choose from a variety of clips that include some of Canada's greatest moments in Olympic Games history: Elizabeth Manley's 1988 silver medal in Calgary, Gaétan Boucher's 1984 gold medal in Yugoslavia, Men’s Hockey Team gold from 2002 and much more. During Vancouver 2010, CTVOlympics.ca and RDSolympiques.ca will post Games footage so people can play along!
Fully hosted on Filemobile infrastructure, the site uses the Content Community, which hosts all of the content and organizes and manages information in an orderly fashion allowing easy access for users. Facebook Connect is enabled throughout the site. This allows for a simple log in as well information and posts to be broadcast throughout the users Facebook feed. The site also makes great use of Filemobile's translator, adding a bi-lingual aspect to it.
Go ahead and leave Your Call!