CTV Olympics launches "You Call the Play"

posted by Kristen Bunting on 05.01.10

January 4th, 2010, Toronto - Have you ever dreamed of calling the play? Now is your chance!

CTVOlympics.ca and RDSolympiques.ca recently launched a user generated content site that allows fans to choose a clip, rehearse their call, record it, and save their videos to the site, all in the hope that their clip will be broadcast during the Olympic Games.

Sponsored by Samsung, "You Call the Play" engages fans by letting them choose from a variety of clips that include some of Canada's greatest moments in Olympic Games history: Elizabeth Manley's 1988 silver medal in Calgary, Gaétan Boucher's 1984 gold medal in Yugoslavia, Men’s Hockey Team gold from 2002 and much more. During Vancouver 2010, CTVOlympics.ca and RDSolympiques.ca will post Games footage so people can play along!

Fully hosted on Filemobile infrastructure, the site uses the Content Community, which hosts all of the content and organizes and manages information in an orderly fashion allowing easy access for users. Facebook Connect is enabled throughout the site. This allows for a simple log in as well information and posts to be broadcast throughout the users Facebook feed. The site also makes great use of Filemobile's translator, adding a bi-lingual aspect to it.

Go ahead and leave Your Call!

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MSN Launches the 2010 Olympics Torch Relay website

posted by Steve Hulford on 04.11.09

Toronto, Canada - November 1, 2009 - MSN Canada has launched the 2010 Olympics Torch Relay website. The site is a partnership with Canada's Olympic Broadcast Media Consortium, and was produced by Infusion, Digiflare and Filemobile.

MSN's audience is able to track the progress of the torch relay through a Bing map, and it can watch videos and photos taken from along the relay route. Audience members are encouraged to share their torch stories by uploading photos and videos from along the relay route.

The site gives you an close up look of the torch's journey, the participants and the various communities along the route. The torch relay began on October 30 and is traveling all across Canada over 106 days before lighting the Olympic Torch in Vancouver on February 12, 2010.

Check out the website at: http://torch.sports.msn.ca.

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CTVOlympics.ca and RDSolympiques.ca go live

posted by Steve Hulford on 26.02.09

February 26th, 2009 - With a year to go until the Vancouver 2010 Olympic Winter Games, Canada’s Olympic Broadcast Media Consortium has launched CTVOlympics.ca and RDSolympiques.ca. It is the digital hub of English and French sports information on Vancouver 2010, and is the unquestioned Canadian Olympic online destination. Sites including TSN.ca, RDS.ca, Globeandmail.com, CTV.ca all throw links to CTVOlympics.ca and RDSolympiques.ca for any Olympic content.

Turin, Italy based company Deltatre is the company powering CTVOlympics.ca and RDSolympiques.ca. They have powered some of the biggest events on the planet with sites like: NBCOlympics.com, UEFA.com, and FIFA.com. Filemobile is powering the multimedia comments on CTVOlympics.ca and RDSolympiques.ca. Users can leave text, photo/video, or webcam comments on any news article or video. Deltatre integrated Filemobile's comment API, and the comment widget to power this experience. Winnipeg based moderation firm ICUC is moderating all of the content and using Media Factory to perform this service.

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