Toronto, Ontario - Filemobile is proud to announce the launch of scoreahockeymusical.com.
Score: A Hockey Musical opened up the Toronto International Film Festival last week and will be in theatres October 22nd.
The website matches the fun and character of the film and includes a Social Media Contest celebrating two central themes of the movie: Music and Canada.
70mainstreet provided the design, layout and integration into Filemobile's Media Factory platform and specifically the UGC Contest and Multimedia Comment product.
The contest asks Canadians to sign the National Anthem. You can do this via your webcam or by uploading a video of yourself. Fans are also asked to tell their favorite hockey moments. Get involved in all Score Hockey Musical fun at www.scoreahockeymusical.com
Toronto, Ontario - Yes you read that correctly: Score - A Hockey Musical is coming to theaters October 22nd. This never before tried concept of matching hockey with singing has been chosen as the opening film at the Toronto Film Festival ( September of 2010 ). The movie stars Olivia Newton John is a love story about a pick-up league hockey player who makes it big. Here is an expert about the film from the Globe and Mail:
Filemobile is working with 70mainstreet and Mongrel Media to produce a social media platform for fans of the movie. The first phase is now live, and more is to come in September. Watch for it, and check out the trailer.
June 22, 2009 - Toronto, Canada - Astral Media is on the search for the ultimate TMN Superfan. Users are encouraged to log in and upload videos to show that they're the real superfans!
This contest was implemented by 70 Main Street and Filemobile, leveraging Media Factory's UGC contest application.
'Unleash Your Inner Superfan'... Check out TMN's Superfan
February 9th, 2009 -- Mongrel Media launched their movie website today for film "One Week" staring Joshua Jackson, directed by Michael McGowan.
The website features a contest where people are asked the question "Show us the best place in Canada to spend one week". Site users can upload their answer that question in the form of a photo or video. In adding to the theme of the movie, users must pin the location of "the best place to spend a week" onto a map. The effect is a whole new way to browse and showcase media. The site also has content features like: ask the director, ask Joshua Jackson, what would you do if you had one week to live, movie photos and trailers and more.
The site was deployed by design firm 70mainstreet using Filemobile's user generated content white label application. This is a first release of our photo / video geotagging software.
One week is the story of a young man who is confronted with his own mortality and proceeds to take a cross-country road trip on a vintage motorcycle. It's a good film, go check it out.
On Sunday, March 23rd CBC's Bring Home the Cup launched their second season of this popular UGC contest. Filemobile is again powering the platform for this contest. This year we worked with two of Toronto's digital agencies to get the job done; Indusblue, and 70mainstreet. Indusblue is one of CBC's digital agencies, and are responsible for the design, while 70mainstreet (Filemobile's Agency of Record) provided the integration of design into our UGC white label. Users are told to send in their video that describe "What's your playoff ritual". Back again in year two are CBC's sponsors: Pepsi, Lay's and Gatorade. A unique twist this year is the focus on user ratings of the videos. We are looking forward to see who brings home the cup this year.