May 15th, 2013 - Toronto It's springtime and we are proud to let the sun shine on our next release of Media Factory! There are few new features, but the best is yet to come in another announcement coming soon!
Media Factory is now an essential tool for anyone looking to use Instagram for audience engagement with the addition of our Social Feeds module. Create a unique hashtag and run a contest, or simply browse Instagram for the best pictures representing any subject. All Instagram content uses the same moderation and curation workflows as content uploaded directly by your users.
If you wish to have this feature activated in your account, please contact your account manager or call the hotline at (866) 779-9215.
We've made a few changes to the Media Detail page based on user feedback. Most notably is that media metadata is now found, legible, below the media in the main column. Tags are also moved from the sidebar to under the media. This should make reviewing and moderating extra information submitted by users much easier.
One of the new core features of Media Factory 4 is assignments. Assignments are a type of group that are associated with specific tasks performed by users such as submitting photos of a particular news event or general calls-to-action such as prompts for cat photos.
You will see groups, events and assignments appear as filters and organizational tools throughout Media Factory (if you have access to these features)
As part of this project, we consolidated groups and events into the same system and redesigned the group detail page into sections to simplify the user experience.
We've added deep support for game mechanics using the Gigya Gamification Platform as a backend. Any action taken by users on the Media Factory platform can be tracked and rewarded. Emails are sent to users whenever they earn an achievement or progress to a new level. Updated profiles include badges, point totals and customizable levels.
This is not currently a self-serve product, so please contact your Filemobile account representative to get started.
For the full list of fixes and enhancements, visit the Developer Portal!
April 11th, 2013 - Toronto. Trends and innovations such as globalization, the increasing ubiquity of the Internet and widespread communication using mobile devices may have fundamentally transformed the way we share stories—not to mention which stories get the most attention—but one tenet holds true: the most important news that impacts our daily lives on the most personal levels is often generated just steps from where we live and work.
That news also changes on a daily, sometimes even hourly, basis.
With that in mind, CBC Canada Writes launched its innovative Hyperlocal interactive story map, a contest that began April 3rd, 2013. The goal: collecting true, personal stories of changing neighbourhoods from Canadians across the country in the form of text, photo essays, audio or video. Contributors are asked to share their stories of local change—which could include everything from how gentrification is transforming their neighbourhood, to how an influx of new Canadians is changing culture and cuisine in their area—on the website hyperlocal.cbc.ca.
At the end of the month, a grand prize winner will be selected by a judging panel comprised of a member from the National Film Board, CBC staff and a professional Canadian writer. The winning submission will be turned into an interactive adaptation by the National Film Board of Canada’s Digital Studio. The winner will also be awarded a 13-inch MacBook Pro laptop. Criteria for selecting the best submission includes the author’s use of language, originality of the subject, writing and presentation style, as well as their ability to tell a compelling story through their chosen medium. The deadline for submissions is May 3, 2013.
“Hyperlocal is a great example of a media company leveraging its viewers/readers/listeners in an innovative way to share important local stories that may have otherwise gone untold,” said Filemobile President Marc Milgrom. “Initiatives such as this are important methods for augmenting existing content-gathering resources to give Canadians the information they need and want in a fun and engaging format.”
The program will also include input from a team of bloggers from coast-to-coast, as well as an esteemed panel of featured writers including How to Be a Canadian author Will Ferguson and Governor General Award-winner Miriam Toews.
Hyperlocal is powered by Filemobile’s interactive social marketing suite to Connect Through Content, specifically leveraging the cutting-edge system’s Media Community application. Other Filemobile-powered features include geo-tracking to map neighbourhood stories across the country, as well as full video upload capabilities, commenting, and Facebook login functionalities. In addition, the Hyperlocal initiative uses Filemobile’s adaptive design approach allowing participants to engage and submit content to the contest from virtually any mobile device.
For more information, visit hyperlocal.cbc.ca
April 10th, 2013 - Toronto. There are few more iconic examples of Canadiana than the brown, beige and red Tim Hortons cup. Coast-to-coast, from hockey rinks to corporate boardrooms, Tim Hortons is a fixture of this country's cultural and corporate landscape.
It's the reason why Tim Hortons launched the Every Cup Tells A Story initiative. The idea behind the project is simple: fans are invited to share stories about the role Tim Hortons coffee plays in their daily lives. Members of Tims' passionate community of coffee connoisseurs are invited to swap stories and photos in a dynamic online forum, www.everycup.ca. To date, nearly 17,000 stories have been shared on the website.
The brand-building value of initiatives such as Every Cup Tells A Story isn't lost on Filemobile chief financial officer Ron Watson.
“Initiatives such as these give brand fans the opportunity to showcase their passion for a product or service, which in this case happens to be Tim Hortons coffee,” Watson said. “Major brands are increasingly turning their fans into brand ambassadors by allowing them to engage online and share stories of how even the simplest products or services impact their daily lives. This strategy is critical to building deep-seated brand loyalty among customers.”
Everycup.ca is powered by Filemobile's interactive social media platform Media Factory, specifically leveraging the cutting-edge system's Media Community application. Other Filemobile-powered features include geo-tracking to map contest participants across the country, as well as full photo upload, commenting, photo-rating and Facebook login functionalities. The site's creative components have been developed by Burlington, Ont.-based agency Thrillworks, Inc.
“We're pleased to be able to provide the kind of reliable, flexible and innovative platform that allows Canadians to share stories that enrich each other's lives,” Watson added.
Just how passionate are Tim Hortons coffee lovers? They may just be the most dedicated customers in the world, according to some of the posts that have been flooding the site.
Take the story of the Canadian dairy farmer who broke his neck on the job and found the usual routine of a daily Tim Hortons coffee run disrupted by his debilitating injury. That was until friends in the community began delivering his customary double-double to his doorstep each day. The farmer's wife snapped a photo of a beloved cup of Tims coffee on their porch and submitted it to Everycup.ca. Tim Hortons later used the story as inspiration for a national television commercial-highlighting how a simple cup of coffee can brighten someone's spirits even in a time of major hardship.
For more information on the initiative, visit www.everycup.ca
Posted on Brightcove's Blog on March 25th, 2013. Written by Brenna Fitzgerald.
Boston, MA. User-generated content is a relatively new phenomenon--originating in the mid-2000s and surging in popularity ever since. Media companies and brands alike have embraced the knowledge, thought leadership and creativity that citizen journalists and consumers bring to their owned online properties. Major household names (i.e. Ford, Doritos) have taken user-generated content one step further by embarking on advertising campaigns driven solely by brand enthusiasts. It's truly fascinating how the medium has evolved in only a short time. And, the increasingly growing prominence of online video--which really took root in the last decade--combined with the proliferation of smartphones has had a direct influence on the prevalence and influence of "citizen content."
Brightcove technology partner Filemobile provides its broad array of customers with the software necessary to help them to publish and manage user-generated content for optimal visitor engagement. Several of our joint customers are using Filemobile and Brightcove Video Cloud together to enhance and deliver their user-generated video materials. The examples below are all different--and also highly effective--implementations of user-generated video content:
Life is Good: This Boston-based apparel maker emphasizes positivity and an optimistic view on life--sentiments it seeks to promote through both its products (which benefit children in need) and marketing initiatives. Through its "Good Vibes" portal, Life is Good encourages its online community to share photos and video that highlight good cheer, humor and inspiration. Because user response to Good Vibes has been so strong, Life is Good is taking advantage of both Filemobile and Video Cloud to host, manage and maintain all of the user-generated content it receives--ensuring long-term organization and thoughtful presentation of its positive messaging.
FOX News: FOX News' uReport is the network's citizen journalism news hub. Through a mobile app and a Web interface, FOX News recruits written and video stories from citizen reporters. The network then moderates and curates the material. The best of the best is then selected for repurposing on FoxNews.com, or for airing on the network. FOX News needed a sophisticated, integrated social platform--including video management capabilities--to ensure its viewer reports were appropriately organized and prominently displayed, leading to its reliance on Video Cloud and Filemobile.
Disney/ABC Unstoppable Moms: LIVE with Kelly and Michael, presented by Disney/ABC, initiated a search for "unstoppable moms" from across North America. The show encouraged viewers to submit written or video descriptions explaining why their mom is "dedicated, caring, confident, loving, determined and ready for anything,"and then selected a series of semi-finalists. On March 14th, finalists were announced and viewers were asked to visit the microsite to vote for what they considered to be the most compelling video or essay. The worst part? How can anyone possibly choose one story amongst all of the wonderful, inspiring ones? The best part? One incredibly deserving mom won the grand prize of $100,000! With a prize of that magnitude at stake, LIVE needed to ensure that the content it showcased was appropriately hosted and easily maintained and organized. We're so excited to be a part of recognizing moms, who everyday embark upon the hardest job around.
These are all creative examples of embracing user-generated content--and it's only the beginning. User-generated content will continue to be the norm, and major brands and media companies will increasingly require sophisticated social media and online video platforms to ensure heightened engagement and content optimization.
February 10th, 2012 - Toronto. They take their kids to soccer practice, tend to them when they’re sick and manage any of dozens of other daily work or home duties—sometimes moms seem absolutely unstoppable.
Now their grown-up—and still growing-up—kids have the chance to take their hats off to those super moms with the kick-off of Live with Kelly and Michael’s Search for Unstoppable Moms contest. The UGC initiative invites participants to write a one-page explanation or upload a video to the show’s website describing why their mom is “dedicated, caring, confident, loving, determined and ready for anything”—and most importantly, why she deserves to win the grand prize.
And a very grand prize it is. A panel of Live judges will select 15 semi-finalists based on the compelling nature of their submissions during the week of March 4th, 2013, before four finalists are selected. Those lucky finalists will then be invited to appear on Live, at which point viewers will have the chance to vote on their submissions. The Finalist who receives the most online votes will be awarded the grand prize—a cheque for $100,000.
Prior to selecting a winner, various videos will be featured on the contest website—powered by Filemobile’s cutting-edge Media Factory social media management platform and leveraging the firm’s UGC Contest Application—as webisodes, allowing viewers to get a sneak peak of some of the top submissions.
“The Search for Unstoppable Moms contest is a perfect way to salute the tireless efforts of moms across North America,” said Filemobile Co-Founder Ron Watson. “We’re proud to have Media Factory powering such a fun and highly-interactive contest.”
Submissions are due by February 8th, 2013, so don’t delay—now’s the time to explain why your mom is unstoppable. For more information, visit http://unstoppablemoms.livekellyandmichael.com.
February 8th, 2013 - Toronto. So, what would you do with 1,000 wristbands? That’s the question Toronto-based daily deal website WagJag is asking Canadians in its quirky new WagJag Wristband Challenge Contest.
The premise is simple: WagJag is inviting participants to submit a video or photo and a short 50-word caption explaining what they would do with 1,000 wristbands. That means using 1,000 hair elastics rubber bands or anything else remotely resembling a wristband, in a creative way.
A total of seven finalists will be selected from the entries and three winners will be chosen by a panel of WagJag judges. An additional three People’s Choice finalists will be chosen by the public, while a sponsor finalist will be chosen in a random draw from participants who cast votes during the voting period, which closes at 11:59pm on February 10, 2013.
What determines a winner? Top prize in the Judges’ Selection category goes to the most scalable, creative and original entry, while the People’s Choice winner will be determined by overall vote count.
The Judges’ Selection first-place winner will enjoy a seven-night all-inclusive package for two adults and two children to the Grand Palladium Bavaro Resort and Spa in Punta Cana, Dominican Republic. Second and third-place runners-up will also be rewarded for their submissions with promotional codes for Jaunt.ca and WagJag.com. The winner of the People’s Choice grand prize will walk away with a $500 Jaunt.ca promotional code, as well as $250 promotional code for WagJag.com, while the Random Voter winner can also look forward to Jaunt and WagJag spending sprees. Prize winners will be announced throughout March and April, 2013.
The WagJag Wristband Challenge Contest is powered by the UGC Contest Application of Filemobile’s Media Factory social media platform, and boasts key features including advanced video galleries, geo-tracking functionality and Facebook log-in.
“WagJag is a fast-growing brand with some cutting-edge marketing ideas, and we’re excited about being part of this fun and innovative contest,” said Filemobile chief financial officer Ron Watson. “It’s not every day that people are asked to come up with new ways to use 1,000 wristbands.”
For more information, visit http://wristbandchallenge.wagjag.com
February 8th, 2013 - Toronto . Torontonians have long been proud of their devotion to the environment and all things green. Now they have the chance to prove it and win a hefty prize in the process.
The City of Toronto’s new Live Green Toronto Awards are designed to showcase the very greenest of the city’s private and corporate citizens. Contestants entering the competition in one of five categories—youth, individuals, groups, small businesses and corporations—are asked to simply complete the entry form and answer the question “What makes you one of Toronto’s greenest” in 500 words or less, then shoot and upload a 90-second video to http://awards.livegreentoronto.ca explaining why their embrace of the green lifestyle and related initiatives is so unique. After that the real work begins as contestants are asked to build buzz about their entry via social media channels such as Facebook and Twitter.
Judges will select three finalists in each award category and assess entries based on their explanation of the individual, group or organization’s environmental impact, innovation and creativity—then factor in the results of the first round of popular voting to select a winner in their respective categories.
Winners—who will receive $2,500 in cash, the Live Green Toronto Award and a chance to tell their story on CP24—will be formally announced on the news network on April 22, 2013.
Live Green Toronto, a sustainability initiative launched by the City of Toronto, promotes and supports the greening of Toronto through programs, grants and useful information to help business and residents make an impact on their local environment—from helping to reduce emissions, to protecting Canada’s climate as a whole.
The City of Toronto turned to Filemobile’s social media platform to host and support the initiative, specifically leveraging the software suite’s UGC Contest Application to accept, curate and publish contestants’ rich media content in a timely and flexible manner.
“From green roofs to green spaces, Toronto has deep roots in promoting green living,” said Steve Hulford from Filemobile. “We’re pleased that Media Factory could provide the Live Green Awards with the necessary UGC and social media management tools needed to make this initiative a success.”
For more information on the Live Green Toronto Awards, visit http://awards.livegreentoronto.ca